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    Greater Good
    Categories
    Non Fiction
    Business & Economics

    by: John A. Quelch, Katherine E. Jocz

    Greater Good

    Rare find!
    Only 1 copy left.

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    Greater Good

    Greater Good

    By: John A. Quelch

    1 copy available

    $5.00 $6.00

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

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    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Excellent

    Listed - 2 years ago

    Views - 9

    Ships From - Michigan

    Est. Publication Date - Jan 2008

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    "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying...

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