Publisher Description

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest...

Category - Non Fiction / Psychology

Format - Hardcover

Condition - Excellent

Listed - 8 months ago

Views - 6

Wishes - 1

Ships From - New York

Est. Publication Date - Jan 2010