Essentials of Marketing

by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Charles W. Lamb, Joseph F. Hair

$14.99

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Used
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Paperback
Hardcover

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Essentials of Marketing

Essentials of Marketing

By: Charles W. Lamb

1 copy available

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Good

Listed - 8 months ago

Views - 1

Ships From - Missouri

Est. Publication Date - Oct 2005

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Overview

Publisher Description

Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with rea...

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