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    Doing Anthropology in Consumer Research

    Doing Anthropology in Consumer Research

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    by: Patricia L. Sunderland, Rita M. Denny

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    Doing Anthropology in Consumer Research

    Doing Anthropology in Consumer Research

    By: Patricia L. Sunderland

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    Published
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    Overview

    Publisher Description

    Chapter 9 Ethnographic Video in Consumer Research: Fulfilling the Promise? -- Chapter 10 Photographs, Ethics, and Exoticization in/of Practice -- Chapter 11 Engaging One Another