'Highly readable and informative a seminal work for those following the patterns of aid and trade and technological development today' Financial TimesDesign for the Real World has been translated into over twenty languages since it first appeared in 1971; it has become the worlds most widely read book on design and is an essential text in many design and architectural schools. This edition offers a blueprint for survival in the third millennium. Victor Papaneks lively and instructive guide shows how design can reduce pollution, overcrowding, starvation, obsolescence and other modern ills. He leads us away from fetish objects for a wasteful society towards a new age of morally and environmentally responsible design.