Geoffrey A. Moore; Regis McKenna (Foreword by)

Geoffrey A. Moore

Light Paperback (1 lb or less)

North Carolina

Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition

656391f6-3cd0-4dc7-8727-a7704c3abf43-1

Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 3 months ago

Views - 14

Ships From - North Carolina

Est. Publication Date - Jan 2014

Additional Information

Publisher Description

Tags

Crossing the Chasm

By:

$3.00 $3.75

Condition

Format

Meet the seller

Discover more

Crossing the Chasm

By: Geoffrey A. Moore; Regis McKenna (Foreword by)

'Crossing the Chasm' readers also enjoyed:

Additional titles by Geoffrey A. Moore; Regis McKenna (Foreword by)

Recently Viewed

Browse by categories

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 3 months ago

Views - 14

Ships From - North Carolina

Est. Publication Date - Jan 2014

Additional Information

Publisher Description

Tags

Crossing the Chasm

By:

$3.00 $3.75

Condition

Format

Meet the seller

Discover more

Crossing the Chasm

By: Geoffrey A. Moore; Regis McKenna (Foreword by)

'Crossing the Chasm' readers also enjoyed:

Additional titles by Geoffrey A. Moore; Regis McKenna (Foreword by)

Recently Viewed