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    by: Kevin J. Clancy, Peter C. Krieg

    Counterintuitive Marketing

    Categories
    Counterintuitive Marketing

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    Counterintuitive Marketing

    Counterintuitive Marketing

    By: Kevin J. Clancy

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    Published
    Drafts

    Overview

    Publisher Description

    Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrat...

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