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    by: James C. Anderson, James A. Narus, James C. Anderson

    Business Market Management

    Business Market Management

    Categories
    Textbook/Educational Curriculum
    Business & Economics

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover
    Rare find!
    Only 1 copy left.

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    Business Market Management

    Business Market Management

    By: James C. Anderson

    1 copy available

    $9.50

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    Product Details

    Category - Textbook/Educational Curriculum / Business & Economics

    Format - Hardcover

    Condition - Like New

    Listed - 9 days ago

    Views - 2

    Wishes - 1

    Ships From - Illinois

    Est. Publication Date - Nov 2003

    Overview

    Publisher Description

    "Significant developments in the second edition of Business Market Management: Detailed discussion of customer value management as a progressive, practical approach to deliver superior value to target...

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