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    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

    By: Terence A. Shimp

    1 copy available

    Categories
    Textbook/Educational Curriculum
    College & Above

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

    $5.00 $10.00

    by: Terence A. Shimp

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Hardcover

    Condition - Good

    Listed - 7 months ago

    Views - 4

    Ships From - Texas

    Est. Publication Date - Jan 2005

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    Publisher Description

    ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments,...

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