Contemporary Marketing

By: Louis Boone, David Kurtz


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Contemporary Marketing

By: Louis E. Boone; David L. Kurtz

2 Copies Available

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 3

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ISBN: 9781111221782

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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