#hardcover #sethgodin #marketing #business

Light Hardcover (1 lb or less)

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

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California

STILL the Proven Way to Personalize Sales and Achieve Astounding Results

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them. He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog -- Calling a customer to make sure he's satisfied after a purchase -- Having a "kids' corner" with TV, books, and treats -- Knowing your customers golf handicap -- Introducing customers to business contacts -- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.

Hug Your Customers

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Doris Christopher

Hardcover (1 to 2 lbs)

New Jersey

The Story of One of America's Most Beloved Companies

The Pampered Chefis Doris Christopher’s extraordinary account of how she turned an innovative concept and $3,000 investment into a business with annual sales approaching the billion-dollar mark. It is packed with real-life lessons and inspiring insights for small-business owners and aspiring entrepreneurs. In 1980 Doris Christopher, a former home economist and teacher, was itching to get back into the workforce after an eight-year hiatus as a stay-at-home mom. Drawing on her personal and professional expertise, and determined to make cooking easier and more convenient for families, she started selling high-quality kitchen tools through cooking demonstrations to groups of women in their homes. Today, the company she started in her basement, The Pampered Chef, is celebrating its twenty-fifth anniversary and has grown into a corporation (now owned by Berkshire Hathaway) with tens of thousands of independent Kitchen Consultants who present more than a million Kitchen Shows a year, attended by more than 12 million people. The Pampered Chefis the story of the vision, energy, hard work, and chutzpah that drove Christopher and her company to the height of success. She describes her early days as a “one-woman show,” chronicles the company’s gradual expansion, its challenges and growing popularity, and the process, offers invaluable advice and sound strategies on how to found and grow a business, including: • Hard learned lessons for start-up entrepreneurs • How to create a business concept and set your priorities • Knowing when to expand and when to slow growth so that demand doesn’t overwhelm your operations or supplies • How to counter the naysayers and deal with adversity Today, as at the company’s founding, achieving a better balance between work and family remains central to The Pampered Chef’s mission.The Pampered Chefbrings Christopher’s recipe for success to women, and men, everywhere.

The Pampered Chef

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Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

Beyond Great

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Smart Money Moves to Turn Your Vision into Reality

Builds on the authors' successful workshop to outline an interactive, seven-step plan for women who want to take control of their finances and build wealth in accordance with long-term goals.

Picture Your Prosperity

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Embrace, Learn, and Adapt to Failure As a Way to Success

Fail More

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Reclaiming the Future We've Sold to Machines

Autonomous Revolution

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The Enduring Power of Connecting the Generations

How to Live Forever

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Donald L. Barlett

James B. Steele

ANew York Times bestseller

America's unique prosperity is based on its creation of a middle class. In the twentieth century, that middle class provided the workforce, the educated skills, and the demand that gave life to the world's greatest consumer economy. It was innovative and dynamic; it eclipsed old imperial systems and colonial archetypes. It gave rise to a dream: that if you worked hard and followed the rules you would prosper in America, and your children would enjoy a better life than yours.
 
The American dream was the lure to gifted immigrants and the birthright opportunity for every American citizen. It is as important a part of the history of the country as the passing of the Bill of Rights, the outcome of the battle of Gettysburg, or the space program. Incredibly, however, for more than thirty years, government and big business in America have conspired to roll back the American dream. What was once accessible to a wide swath of the population is increasingly open only to aprivileged few.
 
The story of how the American middle class has been systematically impoverished and its prospects thwarted in favor of a new ruling elite is at the heart of this extraordinarily timely and revealing book, whose devastating findings from two of the finest investigative reporters in the country will leave you astonished and angry.

The Betrayal of the American Dream

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Carl J. Schramm

What Great Entrepreneurs Really Do

“The evangelist of entrepreneurship” (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan. Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one. Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice. Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.

Burn the Business Plan

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#hardcover #selfhelp #feminism #uplifting #psychology #business #ya #YA #selflove #helenamorrissey 

How to Succeed in a Changing Time

From the founder of the worldwide 30% Club campaign comes a career book for women in a transforming world who don't just want to lean in, but instead, shatter the paradigm as we know it.



'I absolutely love her, I think she's such a force for good' Pandora Sykes, The High Low

In A Good Time to be a Girl, Helena Morrissey sets out how we might achieve the next big breakthrough towards a truly inclusive modern society.



Drawing on her experience as a City CEO, mother of nine, and founder of the influential 30% Club which campaigns for gender-balanced UK company boards, her manifesto for new ways of working, living, loving and raising families is for everyone, not just women. Making a powerful case for diversity and difference in any workplace, she shows how, together, we can develop smarter thinking and broader definitions of success. Gender balance, in her view, is an essential driver of economic prosperity and part of the solution to the many problems we face today.



Her approach is not aimed merely at training a few more women in working practices that have outlived their usefulness. Instead, this book sets out a way to reinvent the game - not at the expense of men but in ways that are right and relevant for a digital age. It is a powerful guide to success for us all.

A Good Time to Be a Girl

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Virginia

How Great Organizations Build Ultimate Competitive Advantage

The secret of achieving and sustaining organizational excellence revealed

In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term.

Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations."

 * The authors illustrate why copying management best practices from other companies is more dangerous than helpful
 * Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context
 * Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable

Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others--giving you the ultimate competitive advantage.

Beyond Performance

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What Data and Economics Tell Us about the Future of Popular Culture

How digital technology is upending the traditional creative industries--and why that might be a good thing

The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so. The vaunted gatekeeper role of the creative industries proves to have been largely mythical. The high costs of production have stifled creativity in industries that require ever-bigger blockbusters to cover the losses on ever-more-expensive failures.

Are we drowning in a tide of cultural silt, or living in a golden age for culture? The answers in Digital Renaissance may surprise you.

Digital Renaissance

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Building the Bonds That Make a Business Great

The 10 Laws of Trust, Expanded Edition

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How Our Politicians Let Corporations and Bigwigs Steal Our Money and Jobs

"An alarming, fact-driven jeremiad urging change and action." -Kirkus

The first comprehensive look at how politicians let the entertainment industry bilk taxpayers, hijack public policy and hurt economic investment, starting and ending with Trump.

From stadiums and movie productions to casinos and mega-malls to convention centers and hotels, cities and states have paid out billions of dollars in tax breaks, subsidies, and grants to the world's corporate titans. They hope to boost their economies, create new and better jobs, and lure well-known events such as the Super Bowl--not to mention give their officials the chance to meet celebrities. That Big Entertainment drives bigger economies is a myth, however. Overwhelming evidence shows catering public policy to its promises results in a raw deal for the taxpaying public.


In The Billionaire Boondoggle, Garofalo takes readers on a tour of publicly-subsidized corporate America to explain how that myth came to be, how much money America's elected officials throw away, and why courting Big Entertainment just courts disaster.

You'll learn how Maryland gave millions of dollars to Netflix to make House of Cards, and Nevada spent hundreds of millions on a new home for the NFL's Raiders. New Mexico paid big money to host The Avengers, while city after city fell prey to the debt trap that is the Olympics. You'll see how big sporting goods stores like Bass Pro Shops and big casinos across the country all get in on the subsidy scam. And you'll see how many cities got in bed with hotel titans, including Donald J. Trump himself.

This book is the go-to guide for the many ways in which American taxpayers unknowingly subsidize the TV shows they watch, the sports teams they root for and the hotels they sleep in, all based on an economic theory that only adds up for CEOs and bigwigs.

The Billionaire Boondoggle

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Just Not at the Same Damn Time!

Romi Neustadt is a mom of two, a wife, a daughter, bestselling author, speaker, entrepreneur, and coach. What's more, she's achieved these things without a staff of 10, the ability to sleep two hours a night or driving herself batsh*t crazy. She's figured out the key to having it all: Priorities, babe. In her second book, Romi provides a no-BS blueprint for women to figure out what to focus on and what not to. She explains why saying YES to everything and everyone really means saying NO to the things that matter - to your goals, your dreams, and your true self.

You Can Have It All

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A Revolutionary Approach to Launching Your Brand Online

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."--Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD - "A must-read for anyone interested in starting a new business."--Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Selling Naked

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Mastering the New Marketing Mindset for Tomorrow's Consumers

The chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.

Quantum Marketing

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Inside the Hidden World of Wall Street's Post-Crash Recruits

Becoming a young Wall Street banker is like pledging the world's most lucrative and soul-crushing fraternity. Every year, thousands of eager college graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money-- as well as how to dress, talk, date, drink, and schmooze like real financiers. YOUNG MONEY Inside the Hidden World of Wall Street's Post-Crash Recruits YOUNG MONEY is the inside story of this well-guarded world. Kevin Roose, New York magazine business writer and author of the critically acclaimed The Unlikely Disciple, spent more than three years shadowing eight entry-level workers at Goldman Sachs, Bank of America Merrill Lynch, and other leading investment firms. Roose chronicled their triumphs and disappointments, their million-dollar trades and runaway Excel spreadsheets, and got an unprecedented (and unauthorized) glimpse of the financial world's initiation process. Roose's young bankers are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work. YOUNG MONEY is more than an exposé of excess; it's the story of how the financial crisis changed a generation-and remade Wall Street from the bottom up.

Young Money

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Amir Hartman

John G. Sifonis

John Kador

Oklahoma

Strategies for Success in the E-conomy

Uses Cisco Systems as an example for detailing how businesses can survive and thrive on the Internet.

Net Ready

44ed2b38-f118-4f65-9db6-dae279a5181e-0

#nonfiction #business #economics #hardcover 

underdogs, misfits, and the art of battling giants

David and Goliath

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Andres Oppenheimer

Guerrillas, Stockbrokers, Politicians, and Mexico's Road to Prosperity

A political examination of contemporary Mexico considers the complex forces that are shaping its future, from a billionaire businessman who donated millions to the ruling party to an intellectual who transformed locals into a guerrilla force. Tour.

Bordering on Chaos

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50 1/2 Ideas to Become a Digital Leader

“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

Think Like Amazon

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Restoring Our Middle Class Before the World Blows By

In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America's greatest challenge--and opportunity--restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America's postwar economic might, but the country's dynamic core has struggled and changed dramatically through the last three decades. Kiernan's extensively researched story, told through individual histories, shows how the middle class flourished under unique circumstances following World War II and details how our middle class has been rocked and shaped by events abroad as much as at home. By excluding too many Americans, the middle class we reverently recall was fractured from the beginning.

What emerges through his storytelling is a picture of middle-class decline and opportunity that is fuller, more moving and profound, and ultimately more useful in terms of charting a path forward than other examinations. His unique global perspective is a vital ingredient in charting the way ahead. This new frontier thesis shows that middle-class greatness is again within our grasp--if we take some powerful medicine and seize the global opportunity. America possesses the skills and talent the world needs. Americans must embrace what brought our middle class to prominence in the first place--our American Mojo--before it is too late and other countries steal the march.

All that is at stake is the soul of our nation.

American Mojo: Lost and Found

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Browse by categories

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Seth Godin

Permission Marketing

Jack Mitchell

Hug Your Customers

Doris Christopher

The Pampered Chef

Nikolaus Lang, Jim Hemerling, Arindam Bhattacharya

Beyond Great

Ellen Rogin; Lisa Kueng

Picture Your Prosperity

Bill Wooditch

Fail More

William Davidow, Michael Malone

Autonomous Revolution

Marc Freedman

How to Live Forever

Donald L. Barlett; James B. Steele

The Betrayal of the American Dream

Carl J. Schramm

Burn the Business Plan

Helena Morrissey

A Good Time to Be a Girl

Scott Keller; Colin Price

Beyond Performance

Joel Waldfogel

Digital Renaissance

Joel Peterson

The 10 Laws of Trust, Expanded Edition

Pat Garofalo

The Billionaire Boondoggle

Romi Neustadt

You Can Have It All

Jesse Horwitz

Selling Naked

Raja Rajamannar

Quantum Marketing

Kevin Roose

Young Money

Amir Hartman; John G. Sifonis; John Kador

Net Ready

Malcolm Gladwell

David and Goliath

Andres Oppenheimer

Bordering on Chaos

John Rossman

Think Like Amazon

Peter D. Kiernan

American Mojo: Lost and Found