#marketing #booneandkurtz #business #college #thomson #education 

Oversized Hardcover (4 to 6 lbs)

Florida

Business & Economics

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

Contemporary Marketing 2009

c963c557-daa1-4e61-ae3a-64ba304d834e-1

#new #nonprofit #grants #guidebook #arts #business #jossey-bass 

Light Paperback (1 lb or less)

The Complete Workbook for Planning, Developing and Writing Successful Proposals

Previous Praise for Winning Grants Step by Step

"Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders."

--E. Eduardo Romero, Nonprofit Roundtable

"Winning Grants Step by Step is a very practical A-to-Z resource that speaks to the importance of staying focused on your mission every step of the way. The third edition is artfully updated with words of wisdom from grantmakers themselves, as well as updates on the latest processes and buzzwords all grantseekers need to know."

--Heather Iliff, Maryland Association of Nonprofit Organizations

"With solid advice and clear examples, nonprofit leaders will find it a page turner!"

--Clarence Hauer, senior director, strategy and organizational development, St. Louis Nonprofit Services Consortium

"Winning Grants Step by Step is a gift to nonprofit organizations. The valuable insights and hands-on tools will instantly make any proposal more competitive."

--Alex Carter, Your Nonprofit Coach

"Developing great grant proposals is essential for nonprofit leaders. Winning Grants Step by Step provides important guidance to those who are new to fundraising as well as to anyone who needs a refresher. This new edition of Winning Grants brings updated tips and vivid examples. As an experienced fundraising consultant, I believe it will help my clients and colleagues alike."

--Maria Gitin, CFRE, Maria Gitin & Associates

"As an executive director, fundraising is on my mind every day. It's great to have a resource like Winning Grants Step by Step to use and share with my board, staff, and peers."

--Deborah Menkart, executive director, Teaching for Change

Winning Grants Step by Step

d5789077-02ba-43c0-9974-ca65ecc1711d-1

Donald E. Kieso

Jerry J. Weygandt

Terry D. Warfield

The cover has seen some age, some of the pages have been folded, have not seen any notes inside, no pages missing, structurally sound. 

Huge Hardcover (6 to 8 lbs)

Arkansas

Kieso, Weygandt, and Warfield’s Intermediate Accounting, Sixteenth Edition continues to set the standard for students and professionals in the field. The 16th edition builds on this legacy through new, innovative student-focused learning. Kieso maintains the qualities for which the text is globally recognized, including its reputation for accuracy, comprehensiveness, accessibility, and quality problem material that best prepares students for success on the CPA exam and accounting careers. The 16th edition offers the most up-to-date coverage of US GAAP & IFRS in a format suited to the complex challenges of teaching intermediate accounting in these changing times.

Intermediate Accounting

fa947ecf-4a13-45dd-9876-c8ac1a8e3304-1

Trish Papadakos

Alexander Osterwalder

Yves Pigneur

Gregory Bernarda

Alan Smith

Heavy Paperback (2 to 4 lbs)

How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

1e1faaa5-f37b-47ca-9252-160575b8174b-1

Harvard Business Review

Daniel Goleman

Peter F. Drucker

Clayton M. Christensen

Michael E. Porter

Paperback (1 to 2 lbs)

You want the most important ideas on management all in one place. Now you can have them--in a set of HBR's 10 Must Reads, available as a 14-volume paperback boxed set or as an ebook set. We've combed through hundreds of Harvard Business Review articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections: "HBR's 10 Must-Reads on Leadership"; "HBR's 10 Must-Reads on Emotional Intelligence"; "HBR's 10 Must-Reads on Managing Yourself"; "HBR's 10 Must-Reads on Strategy"; "HBR's 10 Must-Reads on Change Management"; "HBR's 10 Must-Reads on Managing People"; "HBR's 10 Must Reads: The Essentials"; "HBR's 10 Must-Reads on Communication"; "HBR's 10 Must-Reads on Managing Across Cultures"; "HBR's 10 Must-Reads on Strategic Marketing"; "HBR's 10 Must-Reads on Teams"; "HBR's 10 Must-Reads on Innovation"; "HBR's 10 Must-Reads on Making Smart Decisions"; and "HBR's 10 Must-Reads on Collaboration." The HBR's 10 Must Reads Ultimate Boxed Set makes a smart gift for your team, colleagues, or clients. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.

HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

41351920-6907-4c98-b6ce-7ca5b066ee50-0

Mark Stevens

Light Hardcover (1 lb or less)

The marketing consultant who turned companies like Salomon Smith Barney and IBM around shares guidelines for developing an innovative, effective marketing strategy.

Your Marketing Sucks

853dfba1-4367-4e69-b4d6-39ab3eeabe7c-1

Ralph Stair

Barry Render

Michael Hanna

Trevor Hale

Pennsylvania

For courses in management science and decision modeling. Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors offer an accessible introduction to mathematical models and then students apply those models using step-by-step, how-to instructions. For more intricate mathematical procedures, the 13th Edition offers a flexible approach, allowing instructors to omit specific sections without interrupting the flow of the material. Supporting computer software enables instructors to focus on the managerial problems and solutions, rather than spending valuable class time on the details of algorithms.

Quantitative Analysis for Management, Global Edition

d1c90e75-3f7e-48b0-9ece-d3ddcf4590b2-1

Loose leaf textbook, comes with binder. Bought brand new for $290. Only used for the first two chapters. No markings. #paperback #business #businessmath #looseleaf 

Oversized Paperback (4 to 6 lbs)

Washington

Gain a strong understand of today's key mathematical concepts and learn how to use math for success in business today with Brechner/Bergeman's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 9E. This reader-friendly approach helps you overcome any math anxiety and confidently master mathematical concepts. A proven step-by-step instructional model allows you to progress through one topic at a time without being intimidated or overwhelmed. Learning features connect the topics you're learning to the latest business news and even provide helpful personal money tips. You can immediately practice concepts and hone essential skills with more than 2,000 exercises. Jump Start problems introduce each new topic and provide worked-out solutions to help you start homework, while Master-it Problems offer detailed interactive explanations. In addition, author-created videos walk you step-by-step through sample problems to ensure understanding.

Contemporary Mathematics for Business and Consumers, 9th

7d7ba50d-641b-48ae-8c9c-6c14ffb2e534-1

loose leaf math book used for business math. There are couple sticky notes but no writing on pages. This will come with a binder. 

Huge Paperback (6 to 8 lbs)

Nebraska

Math

Mathematics for Business, Books a la Carte Edition

4fe21540-b704-4fbd-9814-ea7d02b3b905-1

Project Management Group

The PMBOK® Guide-Sixth Edition - PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge--including discussion of project management business documents--and information on the PMI Talent Triangle(tm) and the essential skills for success in today's market.

A Guide to the Project Management Body of Knowledge

162d54b3-300e-45d6-96e7-dec59a02cc4e-1

Fred S. Steingold

Manage Your Employees and Workplace Effectively

All the laws employers need to know Employment laws change often. Staying on top of them is essential to running an efficient, fair workplace—and heading off expensive lawsuits. Use this comprehensive guide to find answers to workplace questions, quickly and easily. The Employer’s Legal Handbook covers all the employment law issues you need to know about, including: applications, interviews and hiring must-have personnel policies wage and hour laws employee discipline and performance reviews health care and other employee benefits employee taxes and payroll family and medical leave employee privacy illegal harassment and discrimination terminations downsizing and layoffs The 12th edition provides updated 50-state legal information and explains the latest developments in employment law, including health care reform.

The Employer's Legal Handbook

a00e02d1-78d7-4cf6-ae68-36f7de6d79cb-1

#mktg #marketing #student #college #business #cengagelearning #southwestern 

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

MKTG

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#communication #business #pearson #college #

For undergraduate business communication courses

 

Learn Business Communication Skills by Example


 

Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

 

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

 

MyBCommLab [http://www.mybcommlab.com] for Excellence in Business Communication is a total learning package.

MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today's business landscape. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience--for you and your students. Here's how:

 

 * Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
 * Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 
 * Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   
 * Offer the Latest Information on Today's Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814.

MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.

Excellence in Business Communication

3d6b7f82-f512-4983-acd6-1357a7bf946e-1

Paul A. Copley

The corners have been turned up, but other than that, very good condition, haven’t seen any notes inside. 

Copley’s Essentials of Accounting for Governmental and Not-for-Profit Organizations, 11e is best suited for those professors whose objective is to provide more concise coverage than what is available in larger texts. The main focus of this text is on the preparation of external financial statements which is a challenge for governmental reporting. The approach in this edition is similar to that used in practice. Specifically, day to day events are recorded at the fund level using the basis of accounting for fund financial statements. Governmental activities are recorded using the modified accrual basis. The fund-basis statements are then used as input in the preparation of government-wide statements. The preparation of government-wide statements is presented in an Excel worksheet. This approach has two advantages: (1) it is the approach most commonly applied in practice, and (2) it is an approach familiar to students who have studied the process of consolidation in their advanced accounting classes. State and local government reporting is illustrated using an ongoing example integrated throughout Chapters 3 through 8 and 13. This edition incorporates all of the FASB, GASB, GAO and AICPA pronouncements passed since the last edition.

Essentials of Accounting for Governmental and Not-For-Profit Organizations

9efae264-1821-4979-95ff-01b271df6397-1

Mark Reutlinger

Thorough coverage in an efficient format...This succinct but substantive overview presents: lucid explanations of essential terms, concepts, and doctrines helpful examples that clarify important concepts diagrams and charts to supplement the text Revised, strengthened, and improved... A number of changes have been made to further maximize the accessibility of the material including: new entries reflecting those terms and concepts that have become essential to the subject of estates and trusts in the last few years such as: Supplemental (or Special Needs Trust) The Durable Power of Attorney for Health Care Uniform Statutory Rule Against Perpetuities a Uniform Probate Code Table that shows where each reference to the Code can be found the first sentence of each definition is now italicized for greater convenience In short, this respected quick-reference work has become even more conmprehensive and useful without sacrificing the basic structure and teachers alike. You can recommend this book with confidence, knowing your students are getting a high-quality reference that compliments your other course materials.

Essential Terms and Concepts, 2nd Edition

The Second Edition of this popular study guide contains all of the entries and examples - as well as the Master Word List - which made it so successful in its first edition. In addition, it includes complete references to the Uniform Probate Code, including explanations of the Code's most recent changes and a comprehensive UPC table for cross-references. Now, teachers who either emphasize or only touch on the UPC can be assured that if there is a UPC section relevant to any term or concept in the book, it will be referred to by section number and, where appropriate, summarized in the pertinent entry. Thorough coverage in an efficient format...This succinct but substantive overview presents: lucid explanations of essential terms, concepts, and doctrines helpful examples that clarify important concepts diagrams and charts to supplement the text Revised, strengthened, and improved... A number of changes have been made to further maximize the accessibility of the material including: new entries reflecting those terms and concepts that have become essential to the subject of estates and trusts in the last few years such as: Supplemental (or Special Needs Trust) The Durable Power of Attorney for Health Care Uniform Statutory Rule Against Perpetuities a Uniform Probate Code Table that shows where each reference to the Code can be found the first sentence of each definition is now italicized for greater convenience In short, this respected quick-reference work has become even more conmprehensive and useful without sacrificing the basic structure and teachers alike. You can recommend this book with confidence, knowing your students are getting a high-quality reference that compliments your other course materials.

Wills, Trusts, and Estates

aca22d6a-374a-4800-bc3f-2222dcb943fb-0

Peter Linneman

Bruce Kirsch

Real Estate Finance and Investments: Risks and Opportunities

9ff7cf4d-cd75-4a57-8fd2-cdd5d20ae079-1

Gallup

Great Leaders, Teams, and Why People Follow

Two leadership consultants identify three keys to being a more effective leader: knowing your strengths and investing in others' strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership.

Strengths Based Leadership

cda89f9a-cb12-4138-9d98-133de5af6908-1

Dean Bredeson

Keith Goree

Energize your introductory ethics course with ETHICS IN THE WORKPLACE 3e, a text that combines a strong foundation in classic and contemporary theory, examples and analysis drawn from the workplace, ethical decision-making models, and a constant focus on self-reflection and moral reasoning. Learning becomes interactive with this completely revised edition that urges users to examine ethical situations in the workplace through the lens of ethical decision-making models. ETHICS IN THE WORKPLACE 3e bridges the gap between theory and reality by focusing on ethics in the workplace and offering real-world examples of ethical situations workers face. ETHICS IN THE WORKPLACE 3e users explore current American values and establish models by which to analyze them as they apply to accounting, finance, marketing, human resource, and management dilemmas. Drawing from news headlines and cases based on well-known people, there's never a shortage of relevant topics and applications. The text is a balanced combination of theory, examples, role plays, class discussion, and self-reflection activities that make studying ethics rewarding, interesting, and effective. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Ethics in the Workplace

da0a6b6c-ce83-438f-a486-c8854b16935a-0

Gary Keller

Jay Papasan

The Surprisingly Simple Truth about Extraordinary Results

Offers advice on living a better life by cutting down on distractions, building momentum toward a goal, and coping with stress.

The ONE Thing

92f53142-0b90-4fba-8ebd-2fafa5023e72-1

Bob Burg

John David Mann

A Little Story about a Powerful Business Idea (Go-Giver, Book 1

Updated with a new introduction, author Q&A, and a foreword by Arianna Huffington.

The Go-Giver, Expanded Edition

136e9f04-0ae9-4fab-ad48-63e53ad308f1-1

Heavy Hardcover (2 to 4 lbs)

Grandes ideas, explicaciones sencillas Con un lenguaje claro, El libro de los negocios presenta concisas explicaciones que desbrozan la jerga académica, esquemas que simplifican las teorías más complejas, e ingeniosas ilustraciones que juegan con nuestras ideas sobre el mercado global. Un gran líder empresarial ¿nace o se hace? ¿Cómo se crea una marca exitosa? ¿Por qué algunas empresas fracasan y otras prosperan? A lo largo de la historia, los gurús de los negocios han ofrecido ideas que han configurado y mejorado el mundo empresarial. ¡El mundo de los negocios explicado de forma sencilla! Desde que las civilizaciones primitivas empezaron a comerciar con bienes y servicios, la humanidad ha pensado en los negocios. La aparición de productos especializados y el uso del dinero como medio de intercambio permitieron a sociedades e individuos adquirir un «perfil de negocios», para emplear una expresión moderna. Una enriquecedora lectura que nos cuenta sobre cómo los antiguos egipcios, mayas, griegos y romanos supieron que la generación de riqueza mediante el mecanismo del comercio era esencial para adquirir poder y así sentaron las bases sobre las que prosperó la civilización. Tanto el emprendedor que pone en marcha un negocio global o local, o bien el director ejecutivo con su visión más amplia, como el consumidor curioso hallarán en este libro de negocios en español muchas ideas inspiradoras, desde cómo crear el plan de negocio hasta cómo gestionar la publicidad de un negocio a través de los siguientes capítulos: • Empieza con poco, piensa a lo grande. Emprender el negocio del siglo y expandirlo. • Encender el fuego. Liderazgo y recursos humanos. • Hacer que el dinero rinda. Gestionar las finanzas. • Trabajar con una visión. Estrategia, operaciones, modelos de negocios. • Éxito en ventas. La gestión del marketing. • Distribución y productos. Producción y posproducción. El libro de los negocios, pertenece a la galardonada serie Grandes Ideas explica temas complejos de un modo fácil de entender mediante explicaciones claras y alejándose del academicismo tradicional. Su creativo diseño y los gráficos innovadores que acompañan al texto hacen de esta serie una introducción perfecta a una gran diversidad de materias para toda la familia.

El Libro de Los Negocios (the Business Book)

5f38891e-7039-450a-9260-30fd7b2e9b9e-1

Kansas

Grow Your List, Break the Rules, and Win

The Rebel’s Guide to Email Marketing

#paperback #fiction #business #motivation #sales 

A camel boy learns the secret of a successful life after visiting a Bethlehem stable.

The Greatest Salesman in the World

4c584413-eee0-4a7c-8cac-62f7a0051253-1

Darren Hardy

Jumpstart Your Income, Your Life, Your Success

Do you want success? More success than you have now? And even more success than you ever imagined possible? That is what this book is about. Achieving it. No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. Painlessly installing the few key disciplines required for major breakthroughs. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too! If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today!

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David L. Kurtz; Louis E. Boone

Contemporary Marketing 2009

Tori O'Neal-McElrath

Winning Grants Step by Step

Donald E. Kieso; Jerry J. Weygandt; Terry D. Warfield

Intermediate Accounting

Trish Papadakos; Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith

Value Proposition Design

Harvard Business Review; Daniel Goleman; Peter F. Drucker; Clayton M. Christensen; Michael E. Porter

HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

Mark Stevens

Your Marketing Sucks

Ralph Stair; Barry Render; Ralph Stair; Michael Hanna; Trevor Hale

Quantitative Analysis for Management, Global Edition

Robert Brechner; Geroge Bergeman

Contemporary Mathematics for Business and Consumers, 9th

Stanley Salzman