Light Paperback (1 lb or less)

This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.

Marketing Myths That Are Killing Business: the Cure for Death Wish Marketing

bf9a558f-b998-454b-ae3b-cec85c5180f6-1

#paperback #nonfiction #marketing #business 

Pennsylvania

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy... Create a Mass of Raving Fans...

THE MIND-READING SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS Do you know how to find out what people"really"want to buy? (Not what you"think"they want, not what they"say"they want, but what they"really"want?) The"secret"is"asking"the right questions and the right questions are"not"what you might expect. "" "Ask"is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking.The"Ask Formula"revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You ll discover why the"Ask Formula"is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them and in a way that makes people fall in love with you and your company. In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, "The Miami Herald," "The San Francisco Chronicle," "Mass Market Retailer," "Bloomberg Businessweek"and more) turns everything you know about customer surveys on its head. You ll discover how Ryan Levesque developedhis proven system for creating survey-based, customized sales funnels. And you ll also learn how YOU can implement the same system in your own business no matter your market. The"Ask Formula"blueprint is laid out in clear and detailed steps for anyone to use and adapt. Whether you re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both"inspire"you and"show"you how to skyrocket your online income while creating a mass of raving fans in the process simply by asking the"right""questions"in a surprisingly different way. For people looking to scale up their business, "Ask"will utterly transform how you think about consumer behavior and selling online. For example, you ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more "

3fed799f-8291-4265-a41d-b60fcd8dc95c-1

#paperback #marketing #business #nonfiction #socialmedia 

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition--the most extensively revised edition yet--includes:

 * Dozens of compelling case studies with revisions
 * Real-world examples of content marketing and inbound marketing strategies and tactics
 * A fresh introduction
 * A new chapter on sales and service
 * Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books--including three international bestsellers--advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world′s largest information companies.

The New Rules of Marketing and PR

bffd7f17-5323-439b-84f7-52b7c1039297-1

#paperback #nonprofit #marketing #philanthropy 

Paperback (1 to 2 lbs)

Connecticut

A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Content Marketing for Nonprofits

b2922734-7053-4003-bc72-37d5a92ed43a-1

#autographed #business #marketing #strategy #irish #hardcover 

Hardcover (1 to 2 lbs)

Michigan

An Insightful, Unique Look at Corporate Strategy

At last, a book on corporate strategy which is both educational and entertaining. American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake's six-year-old business is struggling. To Jake's surprise, his Irish cousin Finbarr happens to be a business guru and know-it-all who takes Jake through lessons on Vision, Branding and Brand Experience, Understanding your Market, Attitude, Innovation, and Business Execution. Entities referenced in a well-researched manner include Harley-Davidson, JetBlue, Starbucks, McDonald?s, Kmart, Lexus, Ryanair. The heavy-metal-loving Finbarr even references Motorhead, Metallica, U2 and Evel Knievel to get his messages across. Innovative or unique business concepts Finbarr discusses include VIP products (Innovation), Genchi Genbutsu (Consumer Insight), and The ER Factor ? Drivers of Corporate Health. (Business Execution).

Why Ireland Never Invaded America

d6543456-626c-4310-88be-75eba1ee94bf-1

#paperback #marketing #publicity #advance #babies #babyphotography #babyphotos #rarephotography #annegeddesbabies

Oversized Paperback (4 to 6 lbs)

Nebraska

Down in the Garden

Bought for a class! Great insight and interesting marketing read. #hardcover #sports #marketing


Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

 * Manchester United's transformation from a plucky home team to a billion-dollar international franchise
 * Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
 * Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
 * Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

475f61e1-58c6-4503-9652-4edeecf65076-1

#paperback #marketing #nonfiction #business #science #success #popcentury

How to Succeed in an Age of Distraction

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Hit Makers

6ddf09df-0eb6-4548-a9a4-fd02894735ab-1

#advertising #business #marketing #nonfiction

The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

 * Turn great ideas into successful campaigns
 * Work effectively in all media channels
 * Avoid the kill shots that will sink any campaign
 * Protect your work
 * Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Hey, Whipple, Squeeze This

61b96189-cc39-49e7-9854-f52a5d4da796-1

Bought for class and no longer need! #marketing #globalmarketing 

Heavy Hardcover (2 to 4 lbs)

Business & Economics

Third Edition

Global Marketing

Bound in 3-ring binder as originally issued in 1983 #vintage #business #marketing #hardcover #paperback #nonfiction #firstedition

New Jersey

Business-to-Business Telemarketing

e2340ae0-91a6-4402-b5ab-1073c9236fd6-1

Normal wear from being on a shelf no writing inside no torn pages tight binding previous owner's name on inside cover#crafts #hobbies #paperback #CraftShows #Marketing #HowToSell #Displaying #HandCrafts #Pricing#nonfiction #crafts 

New York

the crafter's complete guide on how to display work at shows and make profitable sales

How to show & sell your crafts

d0190bde-c451-4e9c-8643-ddea9530ac39-1

Selling to the Hidden Influencer Who Can Multiply Your Results

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.

Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need.

Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That's simply human nature; it's much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research--based on data from thousands of B2B marketers, sellers, and buyers around the world--the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be?

The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don't: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson's inability to get an individual stakeholder to agree to a solution. More often it's that the stakeholders inside the company can't even agree with one another about what the problem is.

It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers.

The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

The Challenger Customer

967c5209-4c2f-4fdb-97ed-38495d4f353e-1

Book is in mostly good condition other than a small rip in the dust jacket. #hardcover #business #marketing 

The Four Stages of Market-Focused Reinvention

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

Resurgence: the Four Stages of Market-Focused Reinvention

a23d0a37-cf5e-4521-a8fb-c5131b0c6773-1

#mktg #business #marketing#textbook #college #paperback #educational 

Heavy Paperback (2 to 4 lbs)

4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG 8 (with CourseMate Printed Access Card)

67000e8f-5b23-4d33-b47f-63225e305113-1

Virginia

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques.

Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs--through cases, exercises, and testimonials--that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology - The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts.

Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Marketing

8ac69ca0-8db0-472a-a690-db5605ad8ff5-1

Light Hardcover (1 lb or less)

Florida

The Three Ingredients of Leading Brands





Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.

This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.

It's simple methodology does not require complicated terms and a PhD to understand, it's actually quite simple--marketing works in three very different ways:

 * Relevance--Is it relevant to the marketplace
 * Ease--Is it easy to access and use
 * Distinction--Does it stand out from competition

By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author's own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

R. E. D. Marketing

d6690504-b5ed-411f-ab06-3ba314451e35-1

Inside is in excellent condition. #hardcover #textbook #marketing 

Analysis, Planning, Implementation, and Control

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Marketing Management

80999b4c-f4c8-4c99-81d5-43f4749a0f25-1

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.

Effective Marketing

8eb5c34e-6e48-41c1-a97b-a2595cd6cf8e-1

Turning Fans into Customers and Customers into Fans

The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large.

Fanocracy

eaddb083-5649-4096-a597-50550522e1ed-1

Art, Music, Drama/Theater

The Independent Musicians Guide to Direct Distribution

Selling Your Music Online

42144b5a-244c-4904-b4e7-03652e3f739e-1

#Vintage telemarketing sales textbook from 1978 with 2 corresponding audio cassettes. #business #marketing #nonfiction #paperback 

Selling by Telephone and How to Do It

Telephone Selling Skills 

Footprints on the Moon: What Changemakers Know

#paperback #selling #sales #marketing #salesperson #howtosell 

Arizona

Situation Problem Implication Need-Payoff

Put into practice today's winning strategy for achieving success in high-end sales!

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes:

 * Individual diagnostic exercises
 * Illustrative case studies from leading companies
 * Practical planning suggestions
 * Provocative questionnaires
 * Practice sessions to prepare you for dealing with challenging selling situations

Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Kevin J. Clancy

Marketing Myths That Are Killing Business: the Cure for Death Wish Marketing

Ryan Levesque

Ask

David Meerman Scott

The New Rules of Marketing and PR

Kivi Leroux Miller

Content Marketing for Nonprofits

Conor Cunneen

Why Ireland Never Invaded America

Anne Geddes

Down in the Garden

Irving Rein; Philip Kotler; Ben Ryan Shields

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Derek Thompson

Hit Makers

Luke Sullivan; Edward Boches (As told to)

Hey, Whipple, Squeeze This

Gillespie Hennessy

Global Marketing

Jeffrey L. Pope

Business-to-Business Telemarketing

Kathryn Caputo

How to show & sell your crafts

Brent Adamson; Matthew Dixon; Pat Spenner; Nick Toman

The Challenger Customer

Gregory S. Carpenter; Gary F. Gebhardt; John F. Sherry

Resurgence: the Four Stages of Market-Focused Reinvention

Charles W. Lamb; Joe F. Hair; Carl McDaniel

MKTG 8 (with CourseMate Printed Access Card)

Roger A. Kerin; Steven W. Hartley; William Rudelius

Marketing

Greg Creed; Ken Muench

R. E. D. Marketing

Philip Kotler

Marketing Management

Peter Hingston; Adele A. Hayward (Editor)

Effective Marketing

Reiko Scott; Tony Robbins (Foreword by); David Meerman Scott

Fanocracy

Mark W. Curran

Selling Your Music Online

R.H. Donnelly

Telephone Selling Skills

Seth Godin

Footprints on the Moon: What Changemakers Know

Neil Rackham

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources