#hardcover #nonfiction #sociology #science #marketing

Light Hardcover (1 lb or less)

Tennessee

How Stories Live and Die in Viral Culture

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.

And Then There's This

84d69053-8a3f-48a1-9969-cb226c309108-1

#hardcover #jaffe #jointheconversation #business #marketing #socialmedia #management

Hardcover (1 to 2 lbs)

New Jersey

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Join the Conversation

7f13f10b-9a27-43ab-afc5-089dc3ea54ac-1

#hardcover #nonfiction #business #marketing #digital #digitaldestiny #dubravac

How the New Age of Data Will Transform the Way We Work, Live, and Communicate

ANew York Times Bestseller!

Our world is about to change.

InDigital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity. Beyond just hardware acquisition, the next decade will be defined by an all-digital lifestyle and the "Internet of Everything"--where everything, from the dishwasher to the wristwatch, is not only online, but acquiring, analyzing, and utilizing the data that surrounds us. But what does this mean in practice?

It means that some of mankind's most pressing problems, such as hunger, disease, and security, will finally have a solution. It means that the rise of driverless cars could save thousands of American lives each year, and perhaps hundreds of thousands more around the planet. It means a departure from millennia-old practices, such as the need for urban centers. It means that massive inefficiencies, such as the supply chains in Africa allowing food to rot before it can be fed to the hungry, can be overcome. It means that individuals will have more freedom in action, work, health, and pursuits than ever before.


Digital Destiny

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#hardcover #marketing #sethgodin #godin #nonfiction #business #permissionmarketing

Turning strangers into friends, and friends into customers

Permission Marketing

#hardcover #nonfiction #business #marketing #strategy #raynor

Why Committing to Success Leads to Failure

A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX.

This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.

Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.

Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them:

-- The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile
-- The CEO should not drive results, but manage uncertainty
-- Business unit leaders should not focus on execution, but on making strategic choices
-- Line managers should not worry about strategic risk, but devote themselves to delivering on commitments

With detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

The Strategy Paradox

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#hardcover #business #marketing #Tzuo #Weisert #subscribed #subscription #nonfiction

Why the Subscription Model Will Be Your Company's Future - and What to Do about It

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

  *  Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.

  *  Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.

  *  Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Subscribed

a08bcfed-712e-4a9a-a7a8-2b7e9aa3b179-1

North Carolina

Explains how to write an article specifically targeted to a particular magazine, shows how to modify articles for republication, and gives advice on becoming an established writer

How to Sell and Re-Sell Your Writing

bca99687-57d6-4994-af20-ef8e594d1605-1

Slight water damage at the bottom left by the binder.  #educational #college #hardcover #marketing

Heavy Hardcover (2 to 4 lbs)

Kentucky

Business & Economics

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Contemporary Marketing

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Oversized Hardcover (4 to 6 lbs)

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by Facing A Marketing Challenge and A Case For Critical Thinking: Meeting A Marketing Challenge - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

Marketing

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#nonfiction #hardcover #business #marketing #contemporary #firstedition #economics 

Why Consumers Bond With Some Brands For Life

Married To The Brand

aaf9435d-fea1-458c-8642-42e6c900a0cb

#nonfiction #hardcover #business #economics #marketing #money #tech #leadership #success

What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t)

Evangelist Marketing 

07da5326-f1d6-4ee4-aa81-88e1816f6a0a

#Directmarketing
 #Database #Marketing #Communications #Digital #Customer-basedMarketing #Interactive #Strategies #Objectives #Management #Business box 111
Please note that the Highlighting shown is 1 of 5 places in the entire book where it’s been highlighted. Very minimal.￼ extremely expanded with lots of techniques and information for success in today’s digital multi channel marketplace. Lots of creative and wonderful ideas. ￼ There is a $7.50 purchase minimum when buying from my shop. There is a platform fee, packaging, travel costs and of course my time. My prices are extremely low, and so please if you don’t need another book, please buy one for a friend. Thanks for understanding. 😊I'm on Instagram as karrisbookstore. https://www.instagram.com/invites/contact/?i=1en2bac5na0c2&utm_content=oevzh6i

Texas

Please read the description

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

 * The expanding objectives of direct marketing in the digital age
 * Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
 * CRM applications, data mining, call center, campaign management, and sales force automation
 * Customer experience management--connecting customers and brands at every touch point
 * Brand building with direct marketing tools and techniques
 * The growth of direct marketing in Europe, Asia, and Latin America
 * Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Successful Direct Marketing Methods

b8e4cd8e-8be3-4ffe-83ff-dde0bb23d2b0-1

#Persuasion #Captivation #7Triggers #marketing #persuasion #ideas #brand #branding

What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

Arkansas

Your 7 Triggers to Persuasion and Captivation

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

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#nonfiction #marketing # focus #selling #clients

A Field Guide to Modern Marketing

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ...and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency...to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written.

Selling the Invisible

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A few pen marks and creases in book #hardcover #nonfiction #business #customer #marketing #humancentereddesign #customerexperience #economics 

Connecticut

The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

The solution in each case was a focus on customer experience, the most powerful--and misunderstood--element of corporate strategy today.

Customer experience is, quite simply, how your customers perceive their every interaction with your company. It's a fundamental business driver. Here's proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent.

In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it?

Based on fourteen years of research by the customer experience leaders at Forrester Research,Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem--proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.

Outside In

af6bb14f-0ac5-4244-bd2e-e7e1b7f06135-1

1st edition HC, no dust jacket; has light wear to outside with used price sticker on back, else pages are clean and binding is tight. #business #marketing #nonfiction #hardcover #economics 

Washington

Different: Escaping the competitive herd

a1116feb-f32c-4c50-9abe-ecc8c5baa4a5-1

#paperback #nonfiction #business #marketing

Light Paperback (1 lb or less)

Pennsylvania

How to Become a Network Marketing ROCK STAR

ROCK Your Network Marketing Business

39fa7463-b738-4acd-8102-635d9dd061d6-1

#hardcover #sethgodin #marketing #business

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

3a62587e-caf7-44bc-84db-464573961230-1

#business #fiction #economics #hardcover #smallbusiness #innovation #branding #marketing 

15 Paths to Disruptive Innovation

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

The Ways to New

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#hardcover #nonfiction #persuasion #business #marketing #messaging

#hardcover #nonfiction #business #marketing #customerexperience #buyerdecisions

Take Charge of the Time When Your Customer Decides to Buy

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all.

For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales.

After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers.

Stopwatch Marketingunveils a systematic way to capitalize on four different types of shopping styles - Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how-

 * Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.
 * Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.
 * Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.
 * Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.
 * Lexus begins targeting customers up to a year before they set foot inside a dealer showroom.

In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them. Stopwatch Marketingshows how to do just that and increase your bottom line as a result.

Stopwatch Marketing

493e678f-9dd8-4653-be37-191cf442def4-1

#hardcover #marketing #nonfiction #business #economics #firstedition

#marketing #hardcover #artmarketing #artmanagement

Florida

Art, Music, Drama/Theater

The Dynamics of Building and Retaining Performing Arts Audiences

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.

Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Arts Marketing Insights

63b3c777-79cd-439b-a1c6-54d624dfac81-1

New York

Advertising's Best Print, Design, Radio, and Television

Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person’s life. One Show Annual celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year’s edition features the very best work from around the world from the 2004 One Show and One Show Design contests. In these pages there are more than 1,500 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge’s Choice section. Lavishly produced with full-color throughout, this is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.

Bill Wasik

And Then There's This

Joseph Jaffe

Join the Conversation

Shawn DuBravac; Gary Shapiro (Foreword by)

Digital Destiny

Seth Godin

Permission Marketing

Michael E. Raynor

The Strategy Paradox

Tien Tzuo; Gabe Weisert

Subscribed

Duane G. Newcomb

How to Sell and Re-Sell Your Writing

Louis Boone, David Kurtz

Contemporary Marketing

Courtland L. Bovée; Michael J. Houston; John V. Thill

Marketing

William J. McEwen

Married To The Brand

Alex L. Goldfayn

Evangelist Marketing

Bob Stone; Ron Jacobs

Successful Direct Marketing Methods

Sally Hogshead

Fascinate

Harry Beckwith

Selling the Invisible

Harley Manning; Kerry Bodine; Josh Bernoff

Outside In

Youngme Moon

Different: Escaping the competitive herd

Sarah Robbins; Prime Concepts Group Publishing (Cover Design by, Illustrator, Prepared for Publication by)

ROCK Your Network Marketing Business

Seth Godin

Permission Marketing

Jean-Marie Dru

The Ways to New

Sally Hogshead

Fascinate

John Rosen; AnnaMaria Turano

Stopwatch Marketing

Seth Godin

Permission Marketing

Joanne Scheff Bernstein; Philip Kotler (Foreword by)

Arts Marketing Insights

One Show Club Staff (Editor)

One Show