Kathleen Rooney

Hardcover (1 to 2 lbs)

Maryland

A Novel

Fall 2016 Library Journal Editors' Pick “In my reckless and undiscouraged youth,” Lillian Boxfish writes, “I worked in a walnut-paneled office thirteen floors above West Thirty-Fifth Street...” She took 1930s New York by storm, working her way up writing copy for R.H. Macy’s to become the highest paid advertising woman in the country. It was a job that, she says, “in some ways saved my life, and in other ways ruined it.” Now it’s the last night of 1984 and Lillian, 85 years old but just as sharp and savvy as ever, is on her way to a party. It’s chilly enough out for her mink coat and Manhattan is grittier now—her son keeps warning her about a subway vigilante on the prowl—but the quick-tongued poetess has never been one to scare easily. On a walk that takes her over 10 miles around the city, she meets bartenders, bodega clerks, security guards, criminals, children, parents, and parents-to-be, while reviewing a life of excitement and adversity, passion and heartbreak, illuminating all the ways New York has changed—and has not. A love letter to city life in all its guts and grandeur, Lillian Boxfish Takes a Walk by Kathleen Rooney paints a portrait of a remarkable woman across the canvas of a changing America: from the Jazz Age to the onset of the AIDS epidemic; the Great Depression to the birth of hip-hop. Lillian figures she might as well take her time. For now, after all, the night is still young.

Lillian Boxfish Takes a Walk

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#hardcover #freeprizeinside #SethGodin #marketing #advertising #selling #business #creativity, #Innovation #Product box 78

Light Hardcover (1 lb or less)

Texas

The Next Big Thing in Marketing

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.

Free Prize Inside

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#hardcover #fiction #dualtimeline #novel #diary #advertising #1930 #Lillianboxfishtakesawalk #bookofthemonth #KathleenRooney box 17

Gary Fingercastle

Light Paperback (1 lb or less)

Illinois

One Hundred of the Weirdest Posts Ever Seen on Craigslist (And Their Responses)

What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website craigslist.org and receives thousands of real-life responses. And because truth is stranger than fiction, he learns that: People will do anything for love (like jumping into a lion pen and dressing up like a Christmas tree). You can give anything away (like haunted furniture, torture racks, and mummies). You can purchase anything on the Internet (like bear cubs and tattoos for children). People will do anything for money (like driving into walls at high speeds and starving themselves for five weeks straight). This book is the hilarious and oftentimes horrifying collection that really makes you wonder?are we all insane?

Wanted - Bear Cubs for My Children

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Create ads that stand out and reach new customers. #paperback #business #advertising #success #results #communication #buzz

Wisconsin

Put Your Business on the Fast Track

From the international go-to guys in small business know-how:

Your source for the strategies, skills and confidence every business owner needs to succeed

Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.

Pretty scary, right?

Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.

Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.

Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

Instant Advertising

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#hardcover #business #advertising #businesses #marketing #nonfiction #branding #brand #friction

Heavy Hardcover (2 to 4 lbs)

Hawaii

Passion Brands in the Age of Disruption

Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffective that it borders on scam. Research proves that almost 90% of traditional ads are ignored. Platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad. The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative projects, they've seen what truly builds breakout brands.

Friction

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Washington

#hardcover #advertising #business
There is a slight tear on the back cover but other than that, the book is in great shape

Alabama

The Epic Disruption of the Ad Business (and Everything Else)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Frenemies

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Jay Conrad Levinson

Was published in 1984, book is in great condition considering it’s age. There is age discoloration.  All pages are in tact. 

Paperback (1 to 2 lbs)

Delaware

How to Make Big Profits in Your Small Business

Guerrilla Marketing

6bbf82b2-05d8-47d5-9b56-15b0f35cb7ec-1

New York

The Secret Life of Metaphor and How It Shapes the Way We See the World





For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo's exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.

Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more.





I Is an Other

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Louisiana

#paperback #directmarketing #advertising #concluded


Georgia

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in 'ordinary' businesses including retail stores, restaurants, sales careers - reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!

Sales Success in the New Economy

71396047-bdc2-40c1-a1a6-75e5abbfad67-1

#paperback #parenting #discernment #seduce #children #adults #ya #falseads #movies #advertising 

Tennessee

Learn to Discern

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Martin Lindstrom

Paco Underhill

New Jersey

Truth and Lies about Why We Buy

Buyology

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#hardcover #fiction #dualtimeline #advertising #1930 #novel #diary #1930s #historical #novel 

Iowa

#paperback #advertising #copy #copywriting #marketing #conceptual #persuasion #wizardofads #effectiveness #impact

Turning Words into Magic and Dreamers into Millionaires

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

 * multiply the effectiveness of your advertising
 * understand the tug-of-war between intellect and emotion
 * create totally new concepts from combinations of old ones
 * focus your advertising, your business, and your life.

The Wizard of Ads

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A little something about me, I have my BA degree in graphic design. I can move on from these books so someone else can build their skillset.

Willing to sell separately at $6 per book.

 #paperback #design #graphicdesign #art #artstudies #advertising #typography

Oversized Paperback (4 to 6 lbs)

Art, Music, Drama/Theater

Graphic Design Bundle

California

#paperback #advertising #madmen #devilwearsprada #careerfiction

"Mad Men meets The Devil Wears Prada in this lively debut about a young woman working at the hippest ad agency in New York... So. You want to work in advertising. The glitz, the glamour, the cocktail-fueled brainstorming sessions and Xbox breaks. Sounds like a dream job, right? Wrong. The reality can be a nightmare. There are five simple rules for succeeding in the ad world--and I think I've already broken every single one... 1) Never let them see you cry. Even if your best friend breaks your heart. And posts it all over social media. 2) Be one of the boys. And, if you were born with the wrong equipment, flaunt what you've got to distract them while you get ahead. 3) Come up with the perfect pitch in an instant--or have your resume ready to go at all times. 4) Trust no one. Seriously. If you don't watch your back, they'll steal your ideas, your pride, even your stapler. 5) Most importantly, don't ever, under any circumstances, be a CopyGirl. Trust me. I know."--

Copygirl

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Dozens of real-world scripts and strategies proven to get results!
Expand your client base!

A Reference Guide for the Rest of Us is

Prospecting – finding and qualifying prospective clients – is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there’s the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell. Whether you’re a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You’ll find out how t o: Build an appealing image Polish your phone skills Tap business contacts for leads Prospect your customer list Use the power of the Internet Get the biggest bang for your advertising buck Here’s a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America’s number one sales trainer. You’ll discover how to set your goals, plan your time, and multiply your leads by: Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more Developing a network of friends and associates; and mining it for all it’s worth Speaking so others will listen and maximizing every meeting with every person Techniques for getting satisfied customers to become an endless source of new referrals Building your image to the point where prospects seek you out Handling failure and rejection, keeping a positive attitude, and staying motivated A concise, yet comprehensive guide to getting and maintaining a salesperson’s most vital lifeline – new prospects – Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.

Sales Prospecting for Dummies

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Erika Lee Doss

Smithsonian, Sep 17, 2001 - Life (Chicago, Ill. : 1978) - 286 pages
This volume focuses on how Life Magazine, in its editorial and, especially, its pictorial style, played a leading role in shaping American national identity from the Great Depression through to the Vietnam War. Life is often remembered for its coverage of dramatic historical events, such as World War II or the assassination of John F. Kennedy, but this book probes its representation of class, race, gender and ethnicity in America and abroad, and the counterpoint between its editorial content and advertising pages.

Through essays and 90 captivating b&w photos, 13 contributors discuss how "Life" magazine played a leading role in shaping the American national identity from the Great Depression through the Vietnam War.

Looking at Life Magazine

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#paperback #art #nonfiction #advertising 

2 corners are a little curled and a name written inside cover otherwise very nice 

The Promise and the Product

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#hardcover #business #advertising #college #consumerism #economics #jonahberger #marketing 

New Mexico

Why Things Catch On

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

Save this search

Kathleen Rooney

Lillian Boxfish Takes a Walk

Seth Godin

Free Prize Inside

Kathleen Rooney

Lillian Boxfish Takes a Walk

Gary Fingercastle

Wanted - Bear Cubs for My Children

Bradley J. Sugars; Brad Sugars

Instant Advertising

Jeff Rosenblum; Jordan Berg

Friction

Kathleen Rooney

Lillian Boxfish Takes a Walk

Ken Auletta

Frenemies

Jay Conrad Levinson

Guerrilla Marketing

James Geary

I Is an Other

Kathleen Rooney

Lillian Boxfish Takes a Walk

Dan S. Kennedy

Sales Success in the New Economy

Robert G. DeMoss

Learn to Discern

Martin Lindstrom; Paco Underhill

Buyology

Kathleen Rooney

Lillian Boxfish Takes a Walk

Roy H. Williams

The Wizard of Ads

Various

Graphic Design Bundle

Kathleen Rooney

Lillian Boxfish Takes a Walk

Anna Mitchael; Michelle Sassa

Copygirl

Tom Hopkins

Sales Prospecting for Dummies

Kathleen Rooney

Lillian Boxfish Takes a Walk

Erika Lee Doss

Looking at Life Magazine

Victor Margolin; Ira Bricta

The Promise and the Product

Jonah Berger

Contagious