Michael G. D'Aloisio

Light Paperback (1 lb or less)

The Joel Stephens Story

5 C Hero is the inspirational story of Joel Stephens, a truly gifted athlete and devout Christian, who lived the values of Christianity, Courage, Compassion, Character, and Commitment. With the brightest of futures ahead of him, Stephens lost his battle with a rare form of cancer in 1998 at the age of 22. D'Aloisio, as coach, mentor, and friend, knew Stephens better than most. In this book, he chronicles the record-setting athletic exploits of Joel throughout his high school years as well as his professional career as a baseball player in the Baltimore Orioles organization, and his decision to accept a scholarship to play Division I football for Syracuse University. In many ways, Joel's story parallels that of Ernie Davis, the "Elmira Express," who was the first African American to win the Heisman Trophy. More important than any athletic achievements, Joel's faith and his concern for others are the qualities that define Joel Stephens. D'Aloisio takes the reader on a painful odyssey as Joel accepts his illness yet valiantly struggles to overcome it. This tragic story is told with humor, intensity, and great warmth. It is remarkable that Stephens touched so many lives in such a short period of time. Even after his death, his legacy continues to grow through the Joel Stephens Foundation and other charitable organizations and events held in his honor. For those who knew Joel, this book will bring them even closer to an old friend; for those who never had the opportunity to meet Joel in person, this book will help you realize what you missed.

5 C Hero

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Dan Gediman

More Personal Philosophies of Remarkable Men and Women

The new paperback in the bestselling series of inspiring personal philosophies This collection of This I Believe essays gathers seventy-five essayists--ranging from famous to previously unknown--completing the thought that begins the book's title. With contributors who run the gamut from cellist Yo-Yo Ma, to professional skateboarder Tony Hawk, to ordinary folks like a diner waitress, an Iraq War veteran, a farmer, a new husband, and many others, This I Believe II, like the first New York Times bestselling collection, showcases moving and irresistible essays. Included are Sister Helen Prejean writing about learning what she truly believes through watching her own actions, singer Jimmie Dale Gilmore writing about a hard-won wisdom based on being generous to others, and Robert Fulghum writing about dancing all the dances for as long as he can. Readers will also find wonderful and surprising essays about forgiveness, personal integrity, and honoring life and change. Here is a welcome, stirring, and provocative communion with the minds and hearts of a diverse, new group of people--whose beliefs and the remarkably varied ways in which they choose to express them reveal the American spirit at its best.

This I Believe II

53339e4f-69d9-4536-b8b7-c8c4c5e907dd-1

Afsaneh Nahavandi

Heavy Paperback (2 to 4 lbs)

Business & Economics

Nahavandi's text has an application emphasis with a cross cultural perspective on leadership.

The Art and Science of Leadership

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Larry Weber

Hardcover (1 to 2 lbs)

How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Marketing to the Social Web

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Lucy Küng

'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration' - Professor Heinz-Werner Nienstedt, President European Media Management Education Association 'This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently' - Professor Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work. This book will be essential reading for those who study, research or work in media, communication, journalism, media management, and arts administration.

The Internet and the Mass Media

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English

Fourth edition 

Oral Communication 

Keith A. Quesenberry

Paperback (1 to 2 lbs)

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

Social Media Strategy

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Carole McCann

Philosophy

Local and Global Perspectives

Feminist Theory Reader, second edition, continues its unique approach of anthologizing the important works of feminist theory within a multiracial transnational framework. Classic works in feminist theory by scholars such as Simone De Beauvoir, Gloria Anzaldua, Judith Butler, belle hooks, Nancy Hartsock, Deniz Kandiyoti,and Chandra Talpade Mohanty appear alongside cutting-edge scholarship by Paula Moya, Aiwha Ong, Raewyn Connell, Suzanne Walters, Mrinalina Sinha, and Rhacel Parreas. The new edition significantly updates both the local and global perspectives that distinguished the first edition, incorporating themes and debates on the rise in the contemporary feminist scholarship.

Feminist Theory Reader

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Patelin Nowak

Patelin Nowak

@patelin462864

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Michael G. D'Aloisio

5 C Hero

Dan Gediman

This I Believe II

Afsaneh Nahavandi

The Art and Science of Leadership

Larry Weber

Marketing to the Social Web

Lucy Küng

The Internet and the Mass Media

Kathryn Sue Young

Oral Communication

Keith A. Quesenberry

Social Media Strategy

Carole McCann

Feminist Theory Reader

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Michael G. D'Aloisio

5 C Hero

Dan Gediman

This I Believe II

Afsaneh Nahavandi

The Art and Science of Leadership

Larry Weber

Marketing to the Social Web

Lucy Küng

The Internet and the Mass Media

Kathryn Sue Young

Oral Communication

Keith A. Quesenberry

Social Media Strategy

Carole McCann

Feminist Theory Reader

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