J. Paul Peter

Jerry Olson

Book is incredible shape.  No writing in the book just some
Highlighting.  Bottom right edge is slightly worn otherwise it doesnt even look like it was used at all. 

Heavy Hardcover (2 to 4 lbs)

Business & Economics

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Day

@day769753

Books Listed

Following

Followers

J. Paul Peter; Jerry Olson

Consumer Behavior

Get The App

Browse by categories

J. Paul Peter; Jerry Olson

Consumer Behavior

Get The App