Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Excellent
Listed - A year ago
Views - 3
Ships From - Georgia
Est. Publication Date - Jan 1999
Seller Description
#branding#marketing#hardcover
Additional Information
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
ISBN: 9780471242093
Publisher Description
"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the biggest fi...
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