Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 5

Ships From - Georgia

Est. Publication Date - Jan 1999

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Publisher Description

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the biggest fi...