Category - Textbook/Educational Curriculum / College & Above
Format - Paperback
Condition - Good
Listed - A year ago
Views - 7
Ships From - Kentucky
Est. Publication Date - Aug 2017
Seller Description
There is no writing or highlighting in this book. Perfect for an international or cross-cultural advertising or marketing course. This is the third edition. Works for ISC 381: International and Cross-Cultural Advertising at the University of Kentucky. Retail price at $70.30 according to Amazon.
Additional Information
Dynamics of International Advertising: Theoretical and Practical Perspectives
ISBN: 9781433127595
Publisher Description
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
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