Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Good
Listed - 10 months ago
Views - 11
Ships From - South Carolina
Seller Description
By the author of The NY Times Bestseller, Th Millionaire Next Door. In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires