Chipping and color fading on book jacket Slight foxing on book ledge Dartnell Corporation, 1982, 1088 pages About this handbook ... The demanding but rewarding profession of advertising now has its definitive reference book for all hands. This is it - fresh from the typewriter of Richard H. Stansfield, who has put together a down-to-earth, practical exposition of all phases of advertising stripping away all the phony glamour while at the same time revealing the re excitement and accomplishments of the field. Here are all the do's and don'ts for the information of beginners and for review by veterans.

ISBN: 0850131286