The Fall of Advertising and the Rise of PR

by: Al Ries, Laura Ries

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Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - A year ago

Views - 14

Ships From - Georgia

Est. Publication Date - Oct 2004

Overview

The Fall of Advertising and the Rise of PR

Publisher Description

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look a...

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