Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Like New
Listed - 8 months ago
Views - 14
Ships From - Georgia
Est. Publication Date - Oct 2004
Overview
The Fall of Advertising and the Rise of PR
ISBN: 9780060081997
Publisher Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look a...
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