Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 7 months ago

Views - 14

Ships From - Georgia

Est. Publication Date - Oct 2004

The Fall of Advertising and the Rise of PR

Publisher Description

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look a...