Product Details
Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Excellent
Listed - 16 days ago
Ships From - California
Est. Publication Date - Jan 2005
Overview
The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 9780195168723
Publisher Description
In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
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