In 'The One Minute Entrepreneur', Ken Blanchard, Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the story of one man's challenges in creating his own business. Readers confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, they learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service.