Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - A month ago

Ships From - New Jersey

Est. Publication Date - Dec 2006

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Publisher Description

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailin...