Advertising and Promotion

by: George E. Belch, Michael A. Belch

$53.00 $68.00

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Advertising and Promotion

Advertising and Promotion

By: George E. Belch

4 copies available

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - A year ago

Views - 19

Wishes - 1

Est. Publication Date - Jul 2008

Seller Description

Overview

Advertising and Promotion: An Integrated Marketing Communications Perspective

Publisher Description

The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

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