Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - A month ago

Ships From - Texas

Est. Publication Date - Feb 2013

Overview

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

ISBN: 9781591845928

Publisher Description

Brings together summaries of seventeen essential marketing classics in a single volume and includes Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and The Tipping Point by Malcolm ...

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The Marketing Gurus

The Marketing Gurus

By: Chris Murray

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