Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Fair

Listed - 5 days ago

Ships From - Colorado

Est. Publication Date - Aug 2002

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Publisher Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger mark...