Covert Cows and Chick-Fil-a

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 8

Wishes - 1

Ships From - Michigan

Est. Publication Date - Aug 2019

Overview

Covert Cows and Chick-Fil-a: How Faith, Cows, and Chicken Built an Iconic Brand

Publisher Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and be...

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