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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - A year ago

Views - 5

Est. Publication Date - Aug 2019

Overview

Covert Cows and Chick-Fil-a: How Faith, Cows, and Chicken Built an Iconic Brand

ISBN: 9781400213160

Publisher Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and be...

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Covert Cows and Chick-Fil-a

Covert Cows and Chick-Fil-a

By: Steve Robinson

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