Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Good
Listed - A month ago
Views - 6
Wishes - 1
Est. Publication Date - Oct 2005
Seller Description
Set of five disciplines to help companies bridge the gap between brand strategy and brand execution.
Overview
The Brand Gap (Revised Edition): How to Bridge The Distance Between Business Strategy and Decision
ISBN: 9780321348104
Publisher Description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way...
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