Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 2 months ago

Views - 9

Wishes - 1

Est. Publication Date - Oct 2005

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Overview

The Brand Gap (Revised Edition): How to Bridge The Distance Between Business Strategy and Decision

ISBN: 9780321348104

Publisher Description

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way...

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The Brand Gap

The Brand Gap

By: Marty Neumeier

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