Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Like New
Listed - A year ago
Views - 39
Wishes - 1
Ships From - California
Seller Description
Condition: Excellent. No damage. #paperback Description Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press. Publisher Waking Lion Press (August 13, 2008) Language English Paperback 64 pages ISBN-10 1434102467 ISBN-13 978-1434102461 Item Weight 4.8 ounces Dimensions 6 x 0.16 x 9 inches#paperback#nonfiction#education#business#advertising#selfdevelopment#careerdevelopment#selfhelp