Discarded library book Fading on cover Slight foxing on book ledge The Bureau of National Affairs, 1969, 180 pagesb Boulwarism is the tactic of making a "take-it-or-leave-it" offer in a negotiation, with no further concessions or discussion. It was named after General Electric's former vice president Lemuel Boulware, who promoted the strategy.[1][2] One example of Boulwarism is a car dealership advertising "Bottom Line Pricing" on its cars, and enforcing that policy. In contrast to its use in collective bargaining, Boulwarism is a lawful negotiation tactic between private parties. Nevertheless, most negotiation experts describe Boulwarism as detrimental. (Using the above example on car sales, statistics show that buyers want a discount off the advertised price.) Experts say statistics show that while those using Boulwarism may think a take-it-or-leave-it offer shows that they are negotiators or tell all concerned that "the client means business," Boulwarism may instill resentment, bitterness, or someone taking offense. It may unintentionally cut off negotiations if the offeror was bluffing about the offer being bottom line, or the tactic may result in parties walking away from the negotiations.