Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 15 days ago

Views - 1

Ships From - Wisconsin

Additional Information

The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World

Publisher Description

The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate...