Book jacket has some holes along folds and chipping along edges Slight foxing on book ledge Houghton Mifflin Company, 1967 fourth printing, 427 pages In it, Galbraith asserts that within the industrial sectors of modern capitalist societies, the traditional mechanism of supply and demand is supplanted by the planning of large corporations, using techniques such as advertising and, where necessary, vertical integration. The book followed Galbraith's 1966 series of BBC Reith Lectures – a series of six radio broadcasts, also titled The New Industrial State – in which he explored the economics of production and the effect large corporations could have over the state.