Category - Non Fiction / Social Science
Format - Hardcover
Condition - New
Listed - 2 years ago
Views - 4
Ships From - Arizona
Est. Publication Date - Feb 2013
Seller Description
Additional Information
Decoded: The Science Behind Why We Buy
ISBN: 9781118345603
Publisher Description
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research o...
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