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Category - Textbook/Educational Curriculum / College & Above
Format - Hardcover
Condition - Good
Listed - 19 hours ago
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
ISBN: 9780787978440
Publisher Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rath...
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