Arts Marketing Insights

by: Joanne Scheff Bernstein, Philip Kotler

$4.00 $5.00

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Arts Marketing Insights

Arts Marketing Insights

By: Joanne Scheff Bernstein

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Product Details

Category - Textbook/Educational Curriculum / College & Above

Format - Hardcover

Condition - Good

Listed - 9 hours ago

Overview

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Publisher Description

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rath...

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