Format - Hardcover

Condition - New

Listed - 10 months ago

Views - 4

Publication Date - Jun 2009

Seller Description

Publisher Description

ISBN: 9780670020843

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.