Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - 9 months ago

Views - 17

Ships From - Florida

Est. Publication Date - Jan 2001

Additional Information

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Publisher Description

This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows tha...