Category - Non Fiction / Business & Economics
Format - Hardcover
Condition - Like New
Listed - 3 months ago
Views - 4
Wishes - 1
Ships From - New Jersey
Est. Publication Date - Mar 1997
Seller Description
“SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.” From Amazon. This book is in great condition it just does not have a cover
Additional Information
Selling the Invisible: A Field Guide to Modern Marketing
ISBN: 0446520942
Publisher Description
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it...
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