Category - Textbook/Educational Curriculum / College & Above

Format - Paperback

Condition - Excellent

Listed - 13 days ago

Est. Publication Date - Jan 2010

Preface to Marketing Management

Publisher Description

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues...