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Swim with the Sharks without Being Eaten Alive pinpoints specific methods for getting (and staying!) competitive without sacrificing your integrity. Apply these techniques to fend off adversaries, build more productive relationships with colleagues, and deliver outstanding service that customers can't resist.
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Discusses effetive hiring, defeating any objection, the difference between salesmen and entrepreneurs, advertising, cash incentives, and includes the Mackay 66 customer profile program
by: Harvey Mackay
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