Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 9

Ships From - Michigan

Est. Publication Date - Jan 2008

Greater Good: How Good Marketing Makes for Better Democracy

Publisher Description

"Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying...