Greater Good

by: John A. Quelch, Katherine E. Jocz

$5.00 $6.00

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Greater Good

Greater Good

By: John A. Quelch

1 copy available

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 years ago

Views - 9

Ships From - Michigan

Est. Publication Date - Jan 2008

Overview

Greater Good: How Good Marketing Makes for Better Democracy

Publisher Description

"Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying...

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