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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Like New

Listed - 4 months ago

Ships From - Oklahoma

Est. Publication Date - Jul 2006

Overview

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

ISBN: 9780071454094

Publisher Description

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the ...

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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