Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Good

Listed - 2 years ago

Views - 2

Ships From - Rhode Island

Est. Publication Date - Apr 2002

Seller Description

Additional Information

The Anatomy of Buzz: How to Create Word of Mouth Marketing

Publisher Description

Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer ...