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    Basic Marketing

    by: William D. Perreault; E. Jerome McCarthy

    Basic Marketing

    Categories
    Textbook/Educational Curriculum
    College & Above

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    Basic Marketing

    Basic Marketing

    By: William D. Perreault; E. Jerome McCarthy

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    Published
    Drafts

    Overview

    Publisher Description

    This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketi...

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