Geoffrey Parker

Heavy Paperback (2 to 4 lbs)

Alabama

A compelling subject, war is common to almost all known societies and almost all periods of history. The Cambridge History of Warfare is a comprehensive account of war in the West. The combined effort of seven leading experts, this book treats the history of all aspects of the subject: the development of warfare on land, seas, and air; weapons and technology; strategy and defense; discipline and intelligence; mercenaries and standing armies; cavalry and infantry; chivalry and blitzkreig; guerrilla assault and nuclear warfare. It places in context particular key elements in the history of armed engagement, from the Greek victory at Marathon, through the advent of gunpower in medieval England and France, to the jungle warfare of Vietnam and the strategic air strikes of the Gulf War. Throughout, there is an emphasis on the socio-economic aspects of military progress and how these help explain the rise of the West over the past two millenia to global military dominance.

The Cambridge History of Warfare

d56d6368-9773-4e71-804a-83b6b7c972d6-0

Hardcover (1 to 2 lbs)

Louisiana

Compact History Of The World

Geoffrey G. Parker

Marshall W. Van Alstyne

Sangeet Paul Choudary

Light Hardcover (1 lb or less)

New York

How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Platform Revolution

4a5b9c6e-acd5-4d47-9429-40e420b9f310-1

Light Paperback (1 lb or less)

Kansas

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Save this search

Geoffrey Parker

The Cambridge History of Warfare

Geoffrey Parker

Compact History Of The World

Geoffrey G. Parker; Marshall W. Van Alstyne; Sangeet Paul Choudary

Platform Revolution

Geoffrey G. Parker; Marshall W. Van Alstyne; Sangeet Paul Choudary

Platform Revolution

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Save this search

Geoffrey Parker

The Cambridge History of Warfare

Geoffrey Parker

Compact History Of The World

Geoffrey G. Parker; Marshall W. Van Alstyne; Sangeet Paul Choudary

Platform Revolution

Geoffrey G. Parker; Marshall W. Van Alstyne; Sangeet Paul Choudary

Platform Revolution