#Influencer #InfluencerMarketing #MarketingMeteics #SocialMediaMarketing #Business #hardcover 

Light Hardcover (1 lb or less)

Colorado

The Revolutionary Power of all our, Social Scoring, and Influence Marketing

WINNER OF A CHOICE MAGAZINE OUTSTANDING ACADEMIC TITLE AWARD!

We are on the cusp of a marketing revolution.
And it is being led by you.

Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

 * In-depth explanations of the sources of online influence--and how they can work for or against you
 * Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
 * An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
 * Practical, actionable tips to increase your own personal power and online influence
 * More than a dozen original social influence marketing case studies

Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself.

This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence.

Praise for Return on Influence:

"Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!"
--Brian Solis, author of The End of Business as Usual

"Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one."
--Harold Burson, founder, Burson-Marsteller

"Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual."
--Rick Wion, Director of Social Media, McDonald's

"I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets."
--Ardath Albee, author of eMarketing Strategies for the Complex Sale

"A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies."
--Randy Gage, author of Prosperity Mind

Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing

8c0641e5-40ec-4e77-b3c9-c0c31725046a-1

Kiley Reid

Hardcover (1 to 2 lbs)

Pennsylvania

A Best Book of the Year: The Washington Post • Chicago Tribune • NPR • Vogue • Elle • Real Simple • InStyle • Good Housekeeping • Parade • Slate • Vox • Kirkus Reviews • Library Journal • BookPage Longlisted for the 2020 Booker Prize An Instant New York Times Bestseller A Reese's Book Club Pick "The most provocative page-turner of the year." --Entertainment Weekly "I urge you to read Such a Fun Age." --NPR A striking and surprising debut novel from an exhilarating new voice, Such a Fun Age is a page-turning and big-hearted story about race and privilege, set around a young black babysitter, her well-intentioned employer, and a surprising connection that threatens to undo them both. Alix Chamberlain is a woman who gets what she wants and has made a living, with her confidence-driven brand, showing other women how to do the same. So she is shocked when her babysitter, Emira Tucker, is confronted while watching the Chamberlains' toddler one night, walking the aisles of their local high-end supermarket. The store's security guard, seeing a young black woman out late with a white child, accuses Emira of kidnapping two-year-old Briar. A small crowd gathers, a bystander films everything, and Emira is furious and humiliated. Alix resolves to make things right. But Emira herself is aimless, broke, and wary of Alix's desire to help. At twenty-five, she is about to lose her health insurance and has no idea what to do with her life. When the video of Emira unearths someone from Alix's past, both women find themselves on a crash course that will upend everything they think they know about themselves, and each other. With empathy and piercing social commentary, Such a Fun Age explores the stickiness of transactional relationships, what it means to make someone "family," and the complicated reality of being a grown up. It is a searing debut for our times.

Such a Fun Age

eafe4d9c-6efd-42a9-9dc7-d209f56c835a-1

Texas

1959 Edition

Flowers for Mother 

Kerry Patterson

Joseph Grenny

David Maxfield

Ron McMillan

Al Switzler

An influencer motivates others to change. An influencer replaces bad behaviors with powerful new skills. An influencer makes things happen.

This is what it takes to be an influencer.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

Identify a handful of high-leverage behaviors that lead to rapid and profound change.

Apply strategies for changing both thoughts and actions.

Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review



The Power To Change Anything

An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Influencer

bd0f7c5f-882a-4559-9477-81b912e94b30-1

Kathleen Barber

Missouri

From the author of Truth Be Told (formerly titled Are You Sleeping)—now an Apple TV series of the same name—comes a cautionary tale of oversharing in the social media age for fans of Jessica Knoll and Caroline Kepnes’s You. Everyone wants new followers…until they follow you home. Audrey Miller has an enviable new job at the Smithsonian, a body by reformer Pilates, an apartment door with a broken lock, and hundreds of thousands of Instagram followers to bear witness to it all. Having just moved to Washington, DC, Audrey busies herself impressing her new boss, interacting with her online fan base, and staving off a creepy upstairs neighbor with the help of the only two people she knows in town: an ex-boyfriend she can’t stay away from and a sorority sister with a high-powered job and a mysterious past. But Audrey’s faulty door may be the least of her security concerns. Unbeknownst to her, her move has brought her within striking distance of someone who’s obsessively followed her social media presence for years—from her first WordPress blog to her most recent Instagram Story. No longer content to simply follow her carefully curated life from a distance, he consults the dark web for advice on how to make Audrey his and his alone. In his quest to win her heart, nothing is off-limits—and nothing is private. With “compelling, suspenseful” (Liz Nugent) prose, Kathleen Barber’s electrifying new thriller will have you scrambling to cover your webcam and digital footprints.

Follow Me

5152c3c7-52bf-44b2-a5ba-447453d28b61-1

Illinois

Jenny Mollen

Arizona

A wickedly funny and sharply insightful novel about motherhood, female friendships, and the seductive allure of social media culture from the New York Times bestselling author of I Like You Just The Way I Am and Live Fast Die Hot.

Megan Chernoff is a talented but unemployed copywriter in an identity crisis after the birth of her second child. Seeking a fresh start, she and her family move to New York City, where she meets Daphne Cole-a gorgeous, stylish, well-known momfluencer. To Meg's surprise and delight, Daphne shows an inordinate amount of interest in Meg, showering her with compliments, attention, gifts, and all the perks that come with having a massive digital platform. Before she knows it, Meg finds herself immersed in Daphne's world-hobnobbing at exclusive power mama supper clubs, partaking in fancy wellness rituals, and reveling in the external validation she gets from her followers who grow daily by the thousands. Her friendship with Daphne, as well as the world she's been granted access to, is intoxicating and all-consuming. But is it authentic? When Meg realizes she's losing track of what matters most-her relationship with her sons and her husband-the deep cracks in Daphne's carefully curated façade are finally exposed. It's up to Meg to find her way back to her real life. But first she must determine what "real" even means.

Written with Jenny Mollen's signature razor sharp wit, City of Likes is a compulsively entertaining, unforgettable, and unsettling satire of modern life and relationships in a "pics or it didn't happen" world.

City of Likes

fc4193ba-5db4-431e-93a9-d4668902cf55-1

No no

Kate M. Williams

The beach read you have been dying for! When ten of America's hottest teenage influencers are invited to an exclusive island resort, things are sure to get wild. But murder isn't what anyone expected. Will anyone survive?

Everyone knows Unknown Island--it's the world's most exclusive destination. Think white sand beaches, turquoise seas, and luxury accommodations. Plus, it's invite only, no one over twenty-one allowed, and it's absolutely free. Who wouldn't want to go?
 
The mysterious resort launched with a viral marketing campaign, and now the whole world is watching as the mysterious resort opens its doors to the First Ten, the ten elite influencers specifically chosen to be the first to experience everything Unknown Island has to offer. You know them. There's the gamer, the beauty blogger, the rich girl, the superstar, the junior politician, the environmentalist, the DJ, the CEO, the chef, and the athlete.
 
What they don't know is that they weren't invited to Unknown Island for their following--they were invited for their secrets. Everyone is hiding a deadly one, and it looks like someone's decided it's payback time. Unknown Island isn't a vacation, it's a trap. And it's beginning to look like the First Ten--no matter how influential--are never coming home.

Never Coming Home

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#hardcover #fiction #reesesbookclub #suchafunage #africanamericanwomen #booktok #relationships #influencer 

Nevada

#hardcover #reesesbookclub #africanamericanwomen #fiction #relationships 

Connecticut

Mamrie Hart

Tennessee

More Tales of Debauchery

When Mamrie simultaneously enters her thirties and finds herself single for the first time since college, the world is suddenly full of possibilities. Emboldened by a maturing, cool confidence plus the newfound independence of an attachment-free lifestyle, Mamrie commits herself to living life as fully as possible. She seeks out once-in-a-lifetime experiences (like meeting the Dixie Chicks), bucket-list goals (like visiting the Moulin Rouge), and madcap adventures (like going anchors-away on a Backstreet Boys cruise) - all while diving back into the dating world for the first time in a decade.

I've Got This Round

74509caa-ec56-41d0-9e47-d06fc4f9f66c-1

#hardcover #nonfiction #autobiography #hannahhart #influencer 

New York

Unshared Tales of a Life Fully Loaded

The wildly popular YouTube personality and author of the New York Times bestseller My Drunk Kitchen is back! This time, she’s stirring up memories and tales from her past. By combing through the journals that Hannah has kept for much of her life, this collection of narrative essays deliver a fuller picture of her life, her experiences, and the things she’s figured out about family, faith, love, sexuality, self-worth, friendship and fame. Revealing what makes Hannah tick, this sometimes cringe-worthy, poignant collection of stories is sure to deliver plenty of Hannah’s wit and wisdom, and hopefully encourage you to try your hand at her patented brand of reckless optimism. Personal note: Hello, my darlings! I am incredibly pleased to present BUFFERING: Unshared Tales of a Life Fully Loaded! As a big fan of memoirs, I wanted to try my hand at writing about the events of my life that deserve a little more consideration than can be accomplished in 140-characters or a 6-minute vlog. Now on the cusp of turning 30, I'm ready to expose some parts of my life that I haven't shared before. Before, it was all about privacy, process and time. And now the time has come! I’m ready to put myself out there, for you. I'm a little nervous about all these vulnerable words going into the world, these tales about my love life, the wrestling I’ve done with faith, how I feel about sex and my family and myself. I’ve had a lot of trials, a lot of errors, but also a lot of passion. Here’s the thing--I've always found comfort in the stories shared by others, so I hope my stories, now that I feel ready to tell them, will bring you some comfort too. And when you read this book please remember: Buffering is just the time it takes to process. Enjoy! Love, Hannah

Buffering

b2ac4daa-9c99-458c-956d-d65a2c6fe780-1

Washington

A Novel

Michigan

Mallory Ervin

Jamie Kern Lima

North Carolina

Dare to Step into Your Most Vibrant Life

NATIONAL BESTSELLER . An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast

One of Katie Couric Media's Best New Self Help Books to Read in the New Year . "If you're ready to up-level your life and create long-lasting change, then this book is for you! Mallory's resilient path will inspire you to step into your power."-Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back

Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey-from achievement and accolades to devastating, never-before-shared lows-guided her and led her to a deeply fulfilling life.

In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a "just fine" existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to-

. stop returning to a "just getting by" mentality
. shift perspective so blessings don't become burdens
. remember that life's curveballs don't have to knock you off your feet
. identify your passions and get back to your truest self
. slow down and enjoy the extraordinary in the everyday moments
. quiet the voice of fear
. get clear on the life you want

"I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all," Mallory says. "I want you to wake up and stay awake."

For anyone hungry for a richer life, or tired of coasting through life in a "cruise control" mindset, Living Fully is the ultimate invitation to embrace abundance and joy-and not look back!

Living Fully

27aaa3aa-901d-4f89-82fa-b322c6ff4d2d-1

Henry Carroll

Light Paperback (1 lb or less)

Utah

(Tips on Photographic Techniques, Captioning, Codes of Conduct, Kit and Managing Your Account)

So you've got an Instagram account, you're posting pictures, but your follower count has flatlined. Read This If You Want to Be Instagram Famous holds the answers to fixing up your feed and finding thousands of new followers. Packed with the essential secrets of the hottest Instagrammers around, the book features tips covering photographic techniques, captioning, codes of conduct, kit, and managing your account. Put the advice into practice and soon you too will be hailed as an Instagram icon.

Read This If You Want to Be Instagram Famous

a4bf2769-39fe-48f0-988c-ebb0a597f0f1-1

Brittany Hennessy

Georgia

Building Your Personal Brand in the Age of Social Media

b5e4d513-8ac6-49e5-8187-89f7dac35613-1

California

Michael Port

Massachusetts

From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

A Wall Street Journal, USA Today, and Publishers Weekly bestseller. A powerful way to master every performance in your career and life from a top business coach and former professional actor.



Every interaction is a performance, and much of our success--professional and personal--hinges on being able to inspire an audience. And while some people seem to be naturals in the spotlight, this ability very rarely derives from talent alone.



Confident communication is a skill, and anyone can learn how to do it.



In Steal the Show, New York Times best-selling author, top-rated corporate speaker, and former professional actor Michael Port teaches you how to make the most of your own moments in the spotlight. He makes it easy to give your presentations a clear focus, engage your listeners, manage your nerves, play the right role in every situation to give your message maximum impact, and much more.



Drawing on his MFA training at the prestigious Graduate Acting Program at New York University, Port has engineered a system that the non-actor can use to ensure his or her voice is heard when it matters most.



"An indispensable guide for introverts and extroverts alike."-- Inc. Magazine

Steal the Show

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Mark Schaefer

Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Kiley Reid

Such a Fun Age

Leroy Brownlow

Flowers for Mother

Kerry Patterson; Joseph Grenny; David Maxfield; Ron McMillan; Al Switzler

Influencer

Kathleen Barber

Follow Me

Kiley Reid

Such a Fun Age

Jenny Mollen

City of Likes

Jenny Mollen

City of Likes

Kate M. Williams

Never Coming Home

Kiley Reid

Such a Fun Age

Kiley Reid

Such a Fun Age

Kiley Reid

Such a Fun Age

Mamrie Hart

I've Got This Round

Kiley Reid

Such a Fun Age

Hannah Hart

Buffering

Jenny Mollen

City of Likes

Kiley Reid

Such a Fun Age

Kiley Reid

Such a Fun Age

Mallory Ervin; Jamie Kern Lima

Living Fully

Henry Carroll

Read This If You Want to Be Instagram Famous

Brittany Hennessy

Influencer

Kiley Reid

Such a Fun Age

Kiley Reid

Such a Fun Age

Michael Port

Steal the Show