Hardcover (1 to 2 lbs)

New Jersey

50 1/2 Ideas to Become a Digital Leader

“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

Think Like Amazon

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Restoring Our Middle Class Before the World Blows By

In American Mojo: Lost and Found, Peter D. Kiernan, New York Times bestselling and award-winning author, focuses on America's greatest challenge--and opportunity--restoring the middle class to its full promise and potential.

Our educated, skilled, and motivated middle class was the cornerstone of America's postwar economic might, but the country's dynamic core has struggled and changed dramatically through the last three decades. Kiernan's extensively researched story, told through individual histories, shows how the middle class flourished under unique circumstances following World War II and details how our middle class has been rocked and shaped by events abroad as much as at home. By excluding too many Americans, the middle class we reverently recall was fractured from the beginning.

What emerges through his storytelling is a picture of middle-class decline and opportunity that is fuller, more moving and profound, and ultimately more useful in terms of charting a path forward than other examinations. His unique global perspective is a vital ingredient in charting the way ahead. This new frontier thesis shows that middle-class greatness is again within our grasp--if we take some powerful medicine and seize the global opportunity. America possesses the skills and talent the world needs. Americans must embrace what brought our middle class to prominence in the first place--our American Mojo--before it is too late and other countries steal the march.

All that is at stake is the soul of our nation.

American Mojo: Lost and Found

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Light Hardcover (1 lb or less)

Business Lessons from Steve Jobs, the Man Who Saved Apple

An analysis of the leadership style of the controversial and groundbreaking CEO Steve Jobs evaluates the contradictions that mark his career, his stalwart partnerships with such contemporaries as Steve Wozniak and John Lasseter, and the personality flaws that shaped his innovations. 40,000 first printing.

Inside Steve's Brain

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How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

Lead and Succeed Like the World's Greatest Business Innovator

There's no accounting for Steve Jobs's mind. He just didn't think the way the rest of the world does. Regarded by many as the most innovative and influential business leader of our time, Jobs was a visionary beyond compare. He was why Apple is Apple and everyone else is everyone else.

We can't transform ourselves into Steve Jobs. How he put his ideas into action, however, was systematic, efficient, focused, and smart. And this you can do.

What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose:

Customer--Understand your customers so well that you know what they want more than they do.
Vision--Don't stop thinking at "new product"; synthesize your ideas, products, and technologies around a specific game-changing customer issue.
Culture--Create an environment filled with people who consider "can't" a bad word.
Product--Approach your product as something that can change the world-- not just something to beat the competition or get a job done.
Message--Deliver a message so compelling that it becomes an extension of the product itself.
Personal Brand--Make people think constancy, promise, and trust when they think of you.

Steve Jobs was a true original. What we've all learned from him is incalculable. And what we can continue to learn from him will shape the world.

Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.

What Would Steve Jobs Do?

31e8e7e6-269f-4838-907b-ce3c48d0b4ac-1

Clayton M. Christensen

Jerome H. Grossman

Jason Hwang

A Disruptive Solution for Health Care

A groundbreaking prescription for health care reform--from a legendary leader in innovation . . .

Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.

We need a cure, and we need it now.

Harvard Business School's Clayton M. Christensen--whose bestselling The Innovator's Dilemma revolutionized the business world--presents The Innovator's Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable.

Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field--Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine a range of symptoms and offer proven solutions.

YOU'LL DISCOVER HOW

 * "Precision medicine" reduces costs and makes good on the promise of personalized care
 * Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work
 * Patient networks enable better treatment of chronic diseases
 * Employers can change the roles they play in health care to compete effectively in the era of globalization
 * Insurance and regulatory reforms stimulate disruption in health care

The Innovator's Prescription

ec207b9a-82f0-466e-9356-eb5de418a034-1

Kerry Smith

Dan Hanover

Secrets, Strategies, and Success Stories from the World's Greatest Brands

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Experiential Marketing

a5a50ec7-4626-4dcc-9653-39a579a01447-1

The Compelling Impact of Financial Wellness in the Workplace

The New Productivity Engine

David Bach

Maryland

A No-Fail Plan for Achieving Financial Freedom at Any Age

Offers financial hope for individuals who have forgotten to save for their retirement, sharing his secrets for achieving financial freedom regardless of one's age or status in life, using the principles of spend less, save more, and make more.

Start Late, Finish Rich

2621ccfc-d042-409a-a26a-014657bf0072-1

Surviving and Thriving in a World of Digital Giants

Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.

Drawing on considerable original research and case studies from Wang's acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work.

Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.

Everybody Wants to Rule the World will help you:

 * Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
 * Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
 * Gain insights into what innovative companies are doing right now to position themselves in this new reality.
 * Take your business from status quo to market leader.

Everybody Wants to Rule the World

af079fea-5976-4a53-8861-6a1f492cc5af-1

Gene G. Marcial

Marcial introduces seven effective, money making, counterintuitive strategies, gleaned from his 25 years of experience. He offers insights into picking and analyzing stocks that contradict widely held myths in the market so that investors can make more profitable investing decisions.

Gene Marcial's 7 Commandments of Stock Investing

d5c2ecd7-cf10-4756-b698-be1d1c5a26c8-1

Kelley

Oregon

Consulting: The Complete Guide to a Profitable Career 

7fa4eb97-7066-40f2-a966-e85bf31d4904-0

#hardcover #media #business #Internet #media


Colorado

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.

Watch This, Listen up, Click Here

35d724a5-796e-4680-816f-6f805751b287-1

David Long

Delaware

7 Management R. E. W. A. R. D. S Principles for Becoming a Top 10% Manager

Have you ever wondered why you have failed as a manager? For every 100 employees hired, only 6 or 7 will be promoted to their first management position. If youre a manager now, and you probably are if you are reading this, Congratulations! Youre one of the 7% who made it! Thats the good news. Now, heres the bad news. Statistically speaking, you wont be promoted again. The vast majority of these first time managers will eventually fail. Only 1 in 7 will stay in management with their present company. Motivational CEO David Long will give you the tools and R.E.W.A.R.D.S. to succeed!

Built to Lead

4d771f56-dc9c-4404-b84e-d06a5f686f49-0

#hardcover #daveramsey #business #entrepreneur #nonfiction #money 

North Carolina

20 Years of Practical Business Wisdom from the Trenches

Offers advice on growing a business, including setting and attaining goals, time management, and operating debt free.

EntreLeadership

a5ce178a-d8cf-4589-86e4-1b9b32712bd2-1

Pat Choate

The Risks of Globalization for America

From one of the most respected and vigorous economic thinkers in Washington, a wake-up call about the perils of unfettered globalization. In this impassioned, prescient book, Pat Choate shows us that while increased worldwide economic integration has some benefits for our fiscal efficiency, it also creates dependencies, vulnerabilities, national security risks, and social costs that now outweigh its advantages. He takes the long view of developments such as technology-driven progress, the offshoring of jobs, and open trade, arguing that current U.S. policies are leading to worldwide economic and political instability, in much the same way as before the Great Depression. Choate writes convincingly about the Defense Department’s growing dependence on foreign sources for its technologies, the leasing of parts of our interstate highway system to overseas investors, China’s economic mercantilism, and international currency manipulation that damages the dollar. We have been borrowing heavily from foreign lenders, who by 2009 will own more than half of the Treasury debt, a third of U.S. corporate bonds, and a sixth of U.S. corporate assets—all of which, if handled improperly, could trigger a global economic collapse. But our economic forecast need not be dire. Choate sees a way out of these dilemmas and presents politically viable steps the United States can take to remain sovereign, prosperous, and secure. He presents bold new research that identifies the special interests and structural corruption that have overtaken our democracy—and shows how they can be corrected. He illustrates how our policy-making and legislative process, currently beholden to the highest bidder, can be transformed from one of corporatism and elitism into one of greater transparency. Clear-eyed and persuasive, this is sure to be one of the most widely discussed books of the year.

Dangerous Business

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Lance A. Berger

Martin J. Sikora

A Road Map to Corporate Transformation

The future success and even survival of thousands of companies depends on how well they anticipate and respond to both unexpected and foreseeable change. The Change Management Handbook is a road map that lays out the actions to help you execute change while adapting your organizational goals. This practical, action-oriented guide for change agents and managers shows how to develop the type of flexible and nimble organization that achieves long-term success. It lists specific actions to be taken by senior business managers, the people they assign to implement change policies on the line, and the professional advisors they enlist to assist and monitor the change processes. You'll also find ways to use change processes for competitive advantage; methods to maintain continuous alignment of strategy, operations, culture, and rewards; ways to identify the change agents and managers in your organization; more than 30 contributions by a who's who of change management, all written in a very specific, how-to format; real-world examples from actual corporations that expose both potential opportunities and pitfalls; how to maintain productivity and quality during times of rapid change and even chaos; and an actual change map that leads through all the steps necessary to make successful changes. The Change Management Handbook is uniquely designed as a desktop resource that defines the goals and explains the methods and processes required to manage change. For the first time, this book assembles and integrates all the pieces required to create effective, flexible organizations.

The Change Management Handbook

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Surviving the Impending Currency Crisis with Gold, Oil, and Other Unconventional Investments

On the heels of the most recent economic crisis, America is headed towards another - high inflation and dollar devaluation. The signs are clear: federal debt is compounding while growth has stalled and America's foreign creditors are questioning the dollar's reserve currency status. The good news, according to Charles Goyette, is that those who are prepared can protect themselves and even profit in this new era. Drawing on historical examples, he explains the importance of gold, silver and other alternative investments.

The Dollar Meltdown

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Robert Barbera

A Street economist's strategy for managing market madness “A punchy and relevant book on our present distress that has, at its core, one very big and useful idea.“ Portfolio “Heeding the lessons of the last few years, as documented in this book, may help both financiers and government policy makers find ways to reduce some future costs of capitalism without sacrificing all the potential rewards.” The New York Times “[Barbera] challenges the blind faith in free markets.” The Economist “Barbera ... [is] one of the few commentators actually saying something interesting and innovative about the crisis.” Asia Times "The Cost of Capitalism is a must-read and a thoroughly enjoyable one—for those who want to understand the Crisis of 2008 and hammer out a new framework for decision making." Jared L. Cohon, President, Carnegie Mellon University "Readers who absorb the lessons of this book will be armed with more than mere technique; they will acquire an attitude that will make them better investors for the rest of their lives." Paul DeRosa, Principal, Mt. Lucas Management Corp. "The Cost of Capitalism translates the economic diagnoses and theories of my father, Hyman Minsky. It captures the vivacity of a post dinner conversation not coincidentally my father's favorite forum for elaborating, educating, and entertaining." Diana Minsky, Art Historian, Bard College "Lucid, intriguing, brilliant! Barbera combines the uncertainty and speculation of Keynes with Schumpeter's "Creative Destruction" and Hy Minsky's "Deflationary Destruction" into a tasty stew." James R. Schlesinger, former Director, Central Intelligence Agency "Long ago, Bob taught me that if you don't know Minsky, you don't know nothing. This work shows the path out of nothingness." Paul A. McCulley, Chief Investment Officer, Pacific Investment Management Company "Barbera's recommendations are profound in their simplicity. Let us hope Wall Street, Main Street, Washington, and academia embrace them." Jack Rivkin, former Chief Investment Officer, Neuberger Berman "This is truly an extraordinary book that should be of great interest to an extremely wide audience from Wall Street practitioners to economics and finance scholars." Louis Maccini, Professor of Economics, Johns Hopkins University From the panic of 1987 to the tech-bubble burst of 2000, the past two decades have witnessed a series of financial crises, each more disruptive than the last. Unfortunately, they all seem like dress rehearsal for today's debacle. In hindsight, the precipitating factors responsible for each crisis seem clear, yet, in every case, mainstream economists and policy makers were caught off guard. Why didn't they see it coming? What should they have known but didn't? And, most critically, how must they adjust their thinking going forward? In the Cost of Capitalism, Robert Barbera provides compelling answers to all these questions. In the process, he offers the most cogent analysis yet of today's crisis and explains how to manage the ever present potential for mayhem intrinsic to free market economies without stunting innovation and growth. At the core of Barbera's thinking are three assumptions: first, boom and bust cycles have been stoked since 1985 by finance, not inflation; second, Main Street stability paradoxically invites excessive risk taking on Wall Street; and last, these things set the stage for small setbacks to deliver cataclysmic consequences. Barbera applauds current efforts to unabashedly infuse public money into the global economy. It's the only way, he says, to prevent another Great Depression. And, looking beyond the crisis of the moment, Barbera contends that mainstream thinkers need to form a new economic paradigm by embracing the insights of free market champions like Joseph Schumpeter and the cautionary wisdom of Hyman Minsky. Financial market mayhem comes with the territory in a free market system. Nonetheless, innovators and their bankers still offer the world the best chance for a prosperous twenty-first century. Economists, policymakers, and investors must begin to redefine their understanding of free market capitalism. The Cost of Capitalism will set them on that course.

The Cost of Capitalism: Understanding Market Mayhem and Stabilizing Our Economic Future

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How to Maximize Your Competitive Position and Increase Your Pricing Power

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing:

-Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies.

-Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson.

-Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices.

The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage.

Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.

Beating the Commodity Trap

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Kerry Patterson

Joseph Grenny

David Maxfield

Ron McMillan

Al Switzler

Pennsylvania

An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Influencer: the Power to Change Anything, First Edition (Hardcover)

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Francis Cholle

Why the Best Decisions Balance Reason and Instinct

A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

The Intuitive Compass

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William S. Rukeyser

Working Smarter

2f481c36-653e-4852-a100-188b70523b3c-1

Turning Every Customer and Employee into a Raving Fan for Your Brand

Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line.

In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.

While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base.

In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You'll also discover how other thriving companies--from JetBlue and Starbucks to Costco and even Chobani Yogurt--use similar techniques to outsmart the competition and turn customers and employees into raving fans.

Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance. 

In the pages of Driving Loyalty, you'll learn:

- Specific strategies for offering exceptional service that will help to increase sales and grow your business.
- Principles for developing engaged, high-performing teams
- Why the rules of brand building differ based on your target audience
- How to effectively leverage social media to better connect with your customers and employees
- Why forming strong partnerships can take your company--and your career--to the next level
- And much more 

Driving Loyalty

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Seth Godin

Texas

Transform Your Business by Being Remarkable

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Purple Cow

24755adc-f980-4f41-8548-68d13d43d135-1

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John Rossman

Think Like Amazon

Peter D. Kiernan

American Mojo: Lost and Found

Leander Kahney

Inside Steve's Brain

Peter Sander