Thomas T. Nagle

John Hogan

Joseph Zale

Great Condition. Does have some highlights and Dust Jacket has two small rips

Hardcover (1 to 2 lbs)

New Jersey

The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.

The Strategy and Tactics of Pricing

44011be1-32ad-4ee5-8a3e-32d036edeaa0-1

#strategicpricing #pricing #leadership #profits

Light Hardcover (1 lb or less)

California

A Guide to Profitable Decision Making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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Thomas T. Nagle; John Hogan; Joseph Zale

The Strategy and Tactics of Pricing

Thomas T. Nagle; Reed K. Holden

The Strategy and Tactics of Pricing

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Save this search

Thomas T. Nagle; John Hogan; Joseph Zale

The Strategy and Tactics of Pricing

Thomas T. Nagle; Reed K. Holden

The Strategy and Tactics of Pricing