#hardcover #sethgodin #marketing #business

Light Hardcover (1 lb or less)

Colorado

Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Permission Marketing

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#hardcover #economics #nonfiction #tribe #sethgodin #business

New Jersey

We Need You to Lead Us

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Tribes

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#hardcover #freeprizeinside #SethGodin #marketing #advertising #selling #business #creativity, #Innovation #Product box 78

Texas

The Next Big Thing in Marketing

Seth Godin's most recent book, Purple Cow, hit The Wall Street Journal, BusinessWeek and New York Times bestseller lists, with more than 90,000 copies in print. Free Prize Inside follows up some of the concepts in this book, answering questions readers were left with like: How do you actually think up new Purple Cows?; and how do you get them adopted by risk-averse Brown Cow companies? It gives examples of market-changing innovations - the free prizes that worked like G.I Joe (a doll just for boys) and frequent flier miles - and teaches how to re-create these blockbuster ideas.

Free Prize Inside

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#economics #business #nonfiction #hardcover #leadership #sethgodin

Pennsylvania

Hardcover (1 to 2 lbs)

Florida

Are You Indispensable?

Argues that the key to becoming indispensable in the workplace is to abandon the fears that might prevent success and instead allow one's art, passion, insight, and generosity to flourish.

Linchpin

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#hardcover #business #nonfiction #creativity #purplecow #sethgodin #thedip #quitting

Michigan

A Little Book That Teaches You When to Quit (and When to Stick)

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

The Dip

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California

we need you to lead us

Is Your Marketing Out of Sync?

'Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.'

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.

The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.

Meatball Sundae

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#paperback #nonfiction #selfhelp #business #economics #stevenpressfield #pressfield Annotated 

Light Paperback (1 lb or less)

Georgia

Overcome Resistance and Get Out of Your Own Way

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start?The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it's not about better ideas, it's about actually doing the work. Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door.Picking up where The War of Art and Turning Pro left off, Do The Work takes the reader from the start to the finish of any long-form project--novel, screenplay, album, software piece, you name it.Do The Work identifies the predictable Resistance Points along the way and walks you through each of them. No, you are not crazy. No, you are not alone. No, you are not the first person to "hit the wall" in Act Two.Do The Work charts the territory. It's the stage-by-stage road map for taking your project from Page One to THE END.

Do the Work

346a4fc2-dcd3-4eac-aee3-bb49185e338a-1

New York

Stop Trying to Be Perfect and Start Being Remarkable

Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.

The Big Moo

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#hardcover #economics #socialscience #nonfiction #psychology 

Louisiana

North Carolina

Transform Your Business by Being Remarkable

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Purple Cow

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A little wear to the cover and slight creasing. Pages crisp and clean. Ships same or next day. SKU: 122222002 #paperback #retirement #finance

Describes investment strategies to insure adequate retirement income.

If You're Clueless about Retirement Planning and Want to Know More

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

#hardcover #business #economics #marketing #sethgodin #nonfiction #purplecow #money #selling 

Paperback (1 to 2 lbs)

Arizona

#hardcover #organization #business #firstedition #motivational #nonfiction #pokethebox #selfhelp 

Presents a call to action about taking initiative, embracing change, and risking failure.

Poke the Box

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#hardcover #economics #nonfiction #psychology #socialscience 

Washington

#hardcover #selfhelp #nonfiction #money #women #business #networking #sales #marketing #networkmarketing 

#nonfiction #business #economics #hardcover 

This is marketing

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This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Stock Market Tips #investments #paperback 

Packed with user-friendly tips, charts, sidebars, pop quizzes, checklists and resources throughout, this guide helps stock market neophytes get their feet wet without drowning. Investment strategies for varying levels of risk tolerance are described, so that readers can start with the one best suited to them.

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Free Prize Inside

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Linchpin

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The Dip

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Meatball Sundae

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The Group of 33; Seth Godin (Introduction by)

The Big Moo

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Tribes

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Purple Cow

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If You're Clueless about Retirement Planning and Want to Know More

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Purple Cow

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Purple Cow

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Purple Cow

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Meatball Sundae

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Meatball Sundae

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Poke the Box

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Tribes

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Permission Marketing

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This is marketing

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Linchpin

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If You're Clueless about the Stock Market, and Want to Know More